Today’s post picks up where yesterday’s left off. It was all about our new air talent study presented at the Christian Music Broadcasters’ Momentum 25 conference last week. On-Air Pulse takes a deep dive into the brains of Christian radio talent in the U.S. And in today’s post, I’ll A/B it with our most recent commercial radio talent survey, AQ6. So, grab a cup of coffee (and you’re excused if you want something a little stronger), click READ MORE below, and let’s go.

I’m back from Momentum 25, the annual conference put on by the Christian Music Broadcasters. As is the case year after year, 700 attendees made the trek to steamy Orlando to learn, share, commune, worship, and experience why this radio format is in the process of celebrating some of its best days ever at a time when the entire industry is feeling the heat. What’s working and why? And how can radio broadcasters in other disciplines learn from the Christian phenomenon? I’ve got those answers for you. Just click “READ MORE” below.

For a half century, I’ve conducted research designed to better understand the attitudes, perceptions, and behaviors of the radio listening audience. Some studies address highly complex questions where the answers may be elusive. But others are fundamental and basic questions that are easy to ask and answer. And yet most radio programmers don’t know these essential truths, even if they’ve been working at the same station a decade or more. You may know your cume, your time-spent listening, and even the gender, age, and location of that “heavy deep” panelist in your metro, but do you know the answer to this morning’s simple question? Take my challenge and click “READ MORE” below.