You can learn a lot about a person once you discover their all-time favorite decade for music. But these days, the traditional patterns are unpredictable, especially when you’re looking at younger generations. Their tastes are all over the music map, and that has implications for radio programmers trying to stay relevant and current. Today’s #TBT blog post is a quick visit to 2021, and music research you probably haven’t seen before that’s an eye- and an ear-opener. For those of us who elevate the study of music tastes, habit, and consumption to the level of astrophysics or macroeconomoics, this throwback post is for you. Just click on “READ MORE” below and see if your music tastes are in-synch with your generation’s.

Today’s post picks up where yesterday’s left off. It was all about our new air talent study presented at the Christian Music Broadcasters’ Momentum 25 conference last week. On-Air Pulse takes a deep dive into the brains of Christian radio talent in the U.S. And in today’s post, I’ll A/B it with our most recent commercial radio talent survey, AQ6. So, grab a cup of coffee (and you’re excused if you want something a little stronger), click READ MORE below, and let’s go.

I’m back from Momentum 25, the annual conference put on by the Christian Music Broadcasters. As is the case year after year, 700 attendees made the trek to steamy Orlando to learn, share, commune, worship, and experience why this radio format is in the process of celebrating some of its best days ever at a time when the entire industry is feeling the heat. What’s working and why? And how can radio broadcasters in other disciplines learn from the Christian phenomenon? I’ve got those answers for you. Just click “READ MORE” below.