
from Jacobs Media
This content has been archived. It may no longer be relevantBy: Bob Kernen We talk a lot about how advertising dollars are shifting to mobile.…
Read MoreBy: Bob Kernen EMarketer predicts that 2016 will be the year that ad spending on mobile surpasses spending on desktop. They also predict that mobile…
Read MoreApps have broken out of the smartphone and are making their way to other platforms. Leading the trend is the smartwatch. This is probably because…
Read MoreBy: Bob Kernen Mobile listening has surpassed desktop in terms of total time spent with streaming media. This should come as no surprise to anyone…
Read MoreBy: Bob Kernen The smart, forward-thinking people at Google released some interesting statistics on the evolving ways people are using their mobile devices. They isolated…
Read MoreI’ve got a problem in my front yard. There’s a spot under a tree that gets zero sunlight. So last weekend, instead of researching Reddit, Wirecutter, or…
Read MoreWhen it comes to local media digitial revenue, opportunnity isn’t just knocking – it is loudly pounding. On the heels of a rich, new research study from Borrell Associates, Jacobs Media’s digital revenue guru, Chris Brunt, is poised and ready for action. In today’s guest blog post, Chris sets the scene for what a smart, cogent, and effective local digital strategy looks like, and how to get there….from here.
Read Moreour blog
I’ve got a problem in my front yard. There’s a spot under a tree that gets zero sunlight. So last weekend, instead of researching Reddit, Wirecutter, or Consumer Reports for the best grass seed, I took a different route. I went to…
Read MoreWhen it comes to local media digitial revenue, opportunnity isn’t just knocking – it is loudly pounding. On the heels of a rich, new research study from Borrell Associates, Jacobs Media’s digital revenue guru, Chris Brunt, is poised and ready for action. In today’s guest blog post, Chris sets the scene for what a smart, cogent, and effective local digital strategy looks like, and how to get there….from here.
Read MoreYou can learn a lot about a person once you discover their all-time favorite decade for music. But these days, the traditional patterns are unpredictable, especially when you’re looking at younger generations. Their tastes are all over the music map, and that has implications for radio programmers trying to stay relevant and current. Today’s #TBT blog post is a quick visit to 2021, and music research you probably haven’t seen before that’s an eye- and an ear-opener. For those of us who elevate the study of music tastes, habit, and consumption to the level of astrophysics or macroeconomoics, this throwback post is for you. Just click on “READ MORE” below and see if your music tastes are in-synch with your generation’s.
Read More