Podcasting continues its growth curve, thanks to expanding audiences and the move to visual podcasts. For years, it was all about audio on this platform, but the growing trend is the increasing dominance of video podcasts – especially on YouTube. And now another massive player in television may be ready to throw its hat in the video podcasting ring. So what can radio learn from this burgeoning trend?

The impressive YouTube empire now celebrates its 20th anniversary. It’s a platform with a fascinating growth curve. And as many radio broadcasters have learned, there’s revenue to be earned. Let me walk you through it.

JacoBLOG readers know a running topic here is dashboard metadata – how radio broadcasters can direct-message their listeners behind the wheel. While so much about audio entertainment has changed in recent years, there’s been one constant: the car remains radio’s #1 listening location. But the dashboard continues to rapidly evolve, and we’re tracking its progress in our annual Techsurveys. In fact, in today’s post, I’ve got a data point from the just completed Techsurvey 2025 study that may end up becoming the most dramatic finding of this year’s study. Buckle up!