The term “mass media” suggests reaching a vast, undifferentiated audience with “one-size-fits-all” mainstream content. But more and more, consumers of all generations appreciate personalized content especially created and curated just for them and their unique interests and tastes. For a mass medium like broadcast radio, this presents a profound challenge. Yet, there are ways to customize and personalize the experience to create stronger connections with consumers and advertisers. Today’s blog post explores what that looks like.

AI is continuing to shake things up, pushing boundaries and igniting debates. Apple and Baidu are diving into smart glasses, OpenAI’s SearchGPT is gunning for…

Everyone has experienced a different career journey. For many, the road has had its share of bumps and side trips. For a few, it’s been a relatively easy ride. But we all could have benefitted from the perspective we have now. Imagine being able to give your young self some advice from your perch today. Here’s what I would tell early radio Fred.

Technology has a habit of giveth and taketh things away. Not to go all biblical on you, but for every new innovation – like the ability for you to make your own playlists by choosing from millions of songs – we lose things in the process – physical music, artist curation, and album artwork, to name just a few. That’s what happening to those “greatest hits” albums – once a wildly popular staple of the music industry, now experiencing a serious decline. But for a certain radio station, the “greatest hits” could rekindle much-needed on-air energy. Click “READ MORE” below and I’ll tell you all about it.