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from Jacobs Media
It’s been another frenetic week in AI. Let’s strap in and see what happened! Amazon Goes All-In With Alexa+ After months of speculation and delays,…
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It’s a rare occurrence in radio, but right now, we’re witnessing a ratings methodological change the likes of which we haven’t seen in years. Nielsen’s switch “3-Minute” quarter-hour crediting has the makings of being a strategic game changer – if we let it. How will your station or company play the game now, and what impact will it have on your short- and long-term future?
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There are few things in life you can count on, but baseball is usually one of them. Every February, the teams congregate in Florida or Arizona for spring training – the beginning of a new season. And the other thing you can depend on is that these games will be broadcast on the radio, as they have been since KDKA/Pittsburgh started the tradition in 1921, carrying Pirates games. But back in 2020, just a couple weeks before COVID struck, the Oakland A’s announced all their play-by-play coverage would be stream only. A’s fans went nuts. How did this end up playing out? That’s the topic of our #TBT post today.
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This week marks the 20th anniversary of JacoBLOG, my passion play project. In today’s post, I look back but also ahead to where we and it may be headed. As a wise philosopher once said, “What a long, strange trip it’s been!” And that’s thanks in no small part to you, those who take the time to read it and even occasionally comment on it. I appreciate you, and I hope today’s post conveys that.
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What did YOU do last week? Did you earn your salary? Did you accomplish anything of value while on the job? If these questions rankle or even offend you, imagine how those federal workers were feeling when they were asked to bullet-point the five things they got done last week. And what if a similar exercise was instituted by a broadcast radio company to test its employees? Well, I did it for you in today’s timely blog post. Just click “READ MORE.”
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For a heritage radio station, there’s nothing more exhilarating AND daunting as planning for a big station birthday—the ones that end with a zero. The upside is the opportunity to remind the audience and advertisers you’ve been around a long time, but the downside is reinforcing you’re long in the tooth, doing the same things in the same way you have for decades. Fortunately, there’s a national brand now celebrating its 40th year in business. Rather than going down the tried and true path, they’re burning the playbook. Let’s look into how it’s going.
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Life is transitory – for radio and for all of us. Maybe it took a year like 2020 to remind us that it can come and it can go – just like that. Now here we are in another “moment” – a very unsettled 2025. What can we learn from those prreviously tumultuous times?
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For a heritage radio station, there’s nothing more exhilarating AND daunting as planning for a big station birthday—the ones that end with a zero. The upside is the opportunity to remind the audience and advertisers you’ve been around a long time, but the downside is reinforcing you’re long in the tooth, doing the same things in the same way you have for decades. Fortunately, there’s a national brand now celebrating its 40th year in business. Rather than going down the tried and true path, they’re burning the playbook. Let’s look into how it’s going.
Read More
Life is transitory – for radio and for all of us. Maybe it took a year like 2020 to remind us that it can come and it can go – just like that. Now here we are in another “moment” – a very unsettled 2025. What can we learn from those prreviously tumultuous times?
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Internet memes come and go, usually at a rapid pace. So, in today’s JacoBLOG, you might want to pay attention today because next week, it will be something else. AI Action Figures may be just the thing for radio personalities looking to warm things up and bring a sense of fun and whimsy to their shows and the stations they work for. Inspired by a story Chris Brunt dug up, today’s blog post takes a break from our “radio drama.” Hope you enjoy.
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