Our Latest Industry Blogs

Did you get your exclusive, personalized Spotify “Wrapped” package, a your musical consumption summary for 2024? This year, Spotify rolled out new features, leaning heavily on AI. Yet, reviews on their value are mixed. What do you think of the growing trend in personalized usage trends and what do they say about us as consumers? Today’s blog post is a look at how technology is being used to track our lifestyle habits.

It was mid-February this year when OpenAI previewed Sora, their text-to-video AI engine.  The examples were jaw-dropping,  but there were unresolved safety issues. Only a week after OpenAI’s announcement, Google decided to pull back their text-to-image AI engine after it created historically inaccurate images, spurring a public outcry.  AI companies got gunshy. OpenAI spent ten months fine-tuning…

While most broadcast radio companies are immersed in their mad dash to plump up Q4 and close the books on a mostly dismal 2024, SiriusXM is in a race to put the finishing touches on a new/old strategy to redouble its efforts in the car. Translation: AM/FM radio is in SXM’s crosshairs big-time, an effort to achieve dashboard dominance in this rapidly changing audio environment in cars. How will their plan fare? Should radio broadcasters be concerned? To learn more and engage in the conversation, just click on READ MORE. And buckle up.

Conventional wisdom says that media consumption has expanded as our choices – video streaming, podcasts, games, social media – have exponentially multiplied. But what if that’s not true? A new research study shows media usage slipping post-COVID, ushering in an era where experiences may matter more than ever. Does IRL = more TSL? Click to see why this may, in fact, be the case.

Back in the day, pretty much everyone owned a piece of radio station merch. These days, radio competes with some of the biggest brands in the world for the privilege of fans display logos. How can radio effectively keep pace with mega-brands like the NFL and Netflix, both focused on winning the merch wars? Today’s blog provides some answers.

Even companies on the brink of bankruptcy may be just an idea away from salvation. Innovation takes many forms and can come from unpredictable sources. Today’s blog post is a case in point. It tells the story of an unlikely pivot from a 100 year-old company that fortunately was open to embracing “the next big thing.” Would your company have the foresight and intelligence to seize a similar moment?

Smart marketers and savvy brand managers use a little trick that ensures they’ll earn a usage increase when they need it most. McDonald’s is a prime example of this technique with their McRib limited availability strategy. But great radio stations use similar devices to drive cume and awareness, as well as buzz. Can your station (or show) pass the test? What’s your station’s McRib?

Last week, Sam Altman of OpenAI announced a radio-esque promotion with the “12 Days of OpenAI.”  After being pretty quiet over the last couple months, the AI giant started making one new product announcement per day.  The announcements will continue every weekday until the Friday before Christmas. The biggest announcement so far has been the release…

What are those transmitters and towers worth today? And if there still a market for radio stations in the U.S.? Last week, we saw a high profile radio owner simplly walk away from his cluster of stations. In today’s post, we try to figure it out.

Radio stations now offer so many digital services that for clients, the choices can feel as overwhelming as a sushi restaurant. Today’s #TBT post from 2018 illustrates the age-old problems of sales training, education, and achieving buy-in.