Our Latest Industry Blogs
One of the existential quandaries in radio programming involves how long to keep spinning those songs on the playlist, whether you’re the new hip-hop station or the classic rock king. Knowing when to default to that “hold” category is an art that’s part of the programming craft. And now a marketing whiz lends his insights about ad “wear-in” to the conversation. I think you’ll find it helpful.
Read MoreYou’re looking at one of my favorite blues titles for a song. As bluesmen go, Robert Cray is a youngin’ at just 70 years of age. Compared to his elders – folks like Muddy Waters, B.B. King, and so many others who forged the trail, Cray is still earning his chops. But the lyrics of…
Read MoreAs we kick off the start of a new year, let’s take a look back to a year-end phenomenon that continues to get bigger with each passing year. “Spotify Wrapped” is now in its seventh year, and it’s a trend in and of itself. To an extent, it explains all the other platforms jumping on the bandwagon. And that raises the question: could broadcast radio participate?
Read MoreAlpha Media broke ground last week by being the first to launch an AI DJ. In fact, they’re taking their midday personality – Ashley Z – and using RadioGPT to produce entire shows via this technology. Why are they doing it? How are they doing it? And what do they want the radio industry to know about it? Phil Becker, Dylan Salisbury, and Ashley Elzinga sat down with me in an exclusive tell-all conversation about AI and how it’s being used at Live 95.5 in Portland, Oregon. It’s an amazing story. Click here for Part 1.
Read MoreWelcome to Labor Day Weekend 2022 – ironically, in the middle of the Great Resignation.
Read MoreEarlier in the week, HD Radio celebrated its 15th anniversary, a period loaded with both promise and disappointment. Today’s blog post looks at the glass half empty / glass half full history on the technology, exploring what worked and what might’ve been. Where do YOU weigh in? Something tells me you have an opinion.
Read MoreThis week, I’m attending two conferences – The Voice of the Car and the NAB Show – both of which will provide learning and insights about radio’s present and future role in the car dashboard. Today’s post provides insight into what the car makers and tech companies are thinking. And why radio needs to maintain a strong presence in both spaces.
Read MoreAt the Worldwide Radio Summit last week, much time was devoted to discussing and debating Gen Z—the coming generation of consumers that now outnumbers Millennials. For an inside look at their media and tech habits, today’s post focuses on radio’s efforts to address this rapidly growing demographic and cultural challenge.
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