Our Latest Industry Blogs

The last several issues of this AI newsletter have covered a lot of ground from AI workflow to new AI technology to audience perceptions of AI.  But none of it matters if the advertisers aren’t on board. Below is a fact-packed conversation with Corey Elliott of Borrell and Associates that gives insight into what local advertisers are thinking…

On Thursday, I have the pleasure of presenting the top-line findings of Techsurvey 2024 to the radio industry. This year, 31,800+ core listeners weighed in on media, technology, AI, and of course, their perceptions of AM/FM radio. This is our 20th survey, and perhaps one of the most revealing and actionable. In today’s post, I broke down three current media stories in the news, and integrated corresponding TS 24 data to help bring them into focus for broadcasters. At this precarious time for radio, we need numbers and findings we can rely on. Let’s try to figure it out together.

As the credits being to roll here in Las Vegas, brother Paul Jacobs – the glass-half-full-one – grabs the keyboard to find not only a bright side, but a strategy for the months ahead in what has already proved to be a challenging year. Time to turn those frowns upside-down with an inspirational guest post.

Dateline:  The NAB in Las Vegas
The scene:  The bar in both the Encore and Wynn (you can’t tell ’em apart) is teaming with radio’s C-suite executives, hangers-on, job seekers, and a lot of tourists wondering what the fuss is all about.
The big topic:  AI, what else?

When it comes to radio, there’s often a fine line between a fan…and a fanatic. But what about “stans?” Who are these hardcore fans, and how can radio stations harness their passion and enthusiasm? For inspiration on a Monday, let’s turn to one of the most accomplished rappers since the genre began. If anyone understands the “stan” mindset, Eminem sure does.

We always hear “Radio needs to do a better job tellling its story.” But where would the creative come from and how could broadcasters pay for it – especially in this economy? OK, here’s some back of the napkin math for you.

Lots of Innovations, New Tools, and Counter-Hype What’s News: After a late-March lull, press releases and news stories for AI innovations have been fast and furious over the last week, showing that even if the PR teams took a spring vacation, the development teams didn’t. First off, Google announced the public release of the latest…

Radio programmers are always seeking to make a true emotional connection with their audience. It’s about creating “the feels” for your listeners. But how do you accurately identify precisely what that is, and how to reflect it back to your listeners? We take on that lofty challenge in today’s #TBT blog post. You may need a little Kleenex.

Welcome to Labor Day Weekend 2022 – ironically, in the middle of the Great Resignation.