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Many of our clients are looking to increase consumer engagement and loyalty with mobile because of its robust, in-their-pocket connection with consumers. Your best consumers have downloaded your mobile app, but now you want to be able to reach out to them with messages to keep them coming back. Push notifications are a hugely popular way to gain attention and engagement from your consumers. jācapps now offers this capability within our apps at a surprisingly affordable price.
What are push notifications?
Push messages are notifications sent through your application directly to a mobile user’s ”notification tray.” They arrive alongside other important messages from other apps right on the user’s device, without them having to actually open your app. These messages are similar to texts – and have over a 90% open rate. This is why clients in various industries see increased engagement with their app when using push notifications. Why do companies use them?
- To alert users to news and other timely messages.
- When sharing deals and promotions.
- To remind users about important brand messages.
- And to increase visibility and app usage.
Companies can strengthen their marketing and sales strategy by adding push notifications to their mobile app. With the amount of time consumers spend in mobile apps, and the almost instantaneous delivery of notifications, the possibilities are endless.
The advantages of push notifications include:
- Wide reach across users
Most of mobile usage is within apps – notifications can reach 9 out of 10 users on average, higher than email and social. Push messages are automatically prioritized with the user’s latest news and updates.
- Conversion rates
Notifications are converting as high as 40% and are considered a phenomenal marketing tool that can significantly increase sales.
- Real-time communication
Push notifications offer instant communication with consumers and are great for breaking news alerts, limited-time offers, and event notices when you want to reach your consumers instantly.
Now jācapps can include push notifications in applications! For more information on push notifications implementation and pricing contact your sales representative.
Originally published by Jacobs Media
