Leading Media Through The Digital Transition

We offer expert insights, strategic planning, and tailored research to help you optimize content and maximize revenue.

WHO WE SERVE:
Radio · Television · Digital · Podcasters ·
Nonprofits · State Broadcast Groups · Trade Associations

OUR APPROACH:
Using award-winning methodologies, we deliver customized solutions to enhance your media performance and financial success.

ABOUT US | OUR TEAM | OUR HISTORY

The Media Landscape is Changing

Fred & Paul Jacobs

Technology is rapidly changing the way audiences consume media.

Broadcasters and media companies must adapt swiftly, often with limited resources.

To thrive in this dynamic environment, they require a strategy that not only meets their ratings and revenue objectives but is also grounded in extensive experience and the latest audience insights. Above all, they need a strategy that is actionable and results-driven.

Our Services

Clients seek our counsel when they need help on a wide range of issues, including:

Finding new ways to reach audiences through digital technology
Designing research studies that provide actionable insights
Hiring and training effective salespeople
Acquiring and coaching the right on-air talent
Conducting research to find the right music format
Developing an aligned strategy for a cluster of media outlets
Figuring out how to engage audiences in the “connected car“
Generating qualified sales leads

We provide unvarnished feedback and smart solutions. With more than three decades of experience in a variety of competitive situations, we have an impeccable track record of success.

Our Clients

Air Studio Mixing Board Our clients are diverse, ranging from family-owned radio stations in small communities to the industry’s largest media companies with holdings in the top ten markets. Size does not matter because so many of our clients’ challenges are universal in scope.