Happy Birthday, Dear App Store!

Happy Birthday, Dear App Store!

By: Bob Kernen This past Sunday was the eighth anniversary of Apple’s launch of the App Store. It was originally part of an add-on to iTunes (remember that?) and designed to enable iPhone users to download small pieces of software (apps) that would provide all manner... Read More
5 Factors Driving the Price of Your App

5 Factors Driving the Price of Your App

By: Bob Kernen We get asked all the time: “How much does an app cost?” And we always give the same answer: “As much as a car.” You see it all depends on what kind of car you want to drive. You can get a nice compact sedan for a few thousand dollars, but a luxury... Read More
3 Keys to Effective App Promotion

3 Keys to Effective App Promotion

By: Bob Kernen We frequently get calls from our clients concerned about downloads or the usage of their app. The calls are usually similar – “We got a lot of downloads and usage when we first launched, but we’ve hit a plateau.” I always ask the same question: How are... Read More
8 Steps to Make Sure Your App Succeeds

8 Steps to Make Sure Your App Succeeds

By: Bob Kernen We saw an article from “Business Insider” with the disturbing headline, The App Explosion Is Over.  Since we have a lot invested in the space, it got our attention. Beyond the provocative headline, the point of the article is that growth in the... Read More
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