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This content has been archived. It may no longer be relevantBy: Vince Kattoula Ginny Morris, Chairman & CEO of Hubbard Radio, said that she “worries more about connected cars than about streaming services.” After all the technological advancements radio has survived, the “connected car” may be the most challenging. For a while now, consumers have…
By: Bob Kernen At this late date in the digital revolution, most of us have made our decisions about the tech we like – you’re either a Mac person or a PC person, an iPhone person or an Android person. The new choice consumers are now being asked to make has to do with which…
All the statistics say the same thing: advertisers are moving to mobile. It is the fastest growing ad medium by far, with 49% growth forecast for this year. The mobile platform is tremendously powerful, but the problem is that most mobile advertising sucks. Here are some of the reasons why and some things that can…
By: Bob Kernen Choosing someone to help you plan and execute your mobile strategy can be daunting. If you’re like most media or agency people you mostly know about mobile as a user. You may be super-smart about digital in general, but mobile is a challenging beast. So before you make a decision about the…
By: Vince Kattoula Today everything is connected, including your car. Most cars built in the last 5 years are able to sync with the driver’s cell phone and keep them connected via the infotainment system. Google’s much talked about driverless car promises to make the connected car experience even more rider-friendly. However, the definition of…