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5 Things All Businesses Need to Know About Mobile

Why Your Business Needs a Voice Strategy

Monetizing Mobile White Paper

Multiple Ways Radio Stations Can Monetize Podcasts with a Mobile App

Managing From The Brink Of Bankruptcy

By Fred Jacobs | October 2, 2024

We often learn best by observing. And while “best practices” are always helpful, we can also pick up valuable lessons by learning what NOT to do. Today’s post breaks down the trials, tribulations, and debacles of a well-known fast quality restaurant chain that had made many familiar mistakes – the same things we see many radio companies do.

The Perilous Price Of Politics

By Fred Jacobs | October 1, 2024

It may be tempting to talk politics on your radio show, but today’s blog provides some evidence for why playing it straight might be the better way to go. Just ask Netflix CEO Reed Hastings, Taylor Swift, and the nation’s feline population.

Just Like A Woman

By Fred Jacobs | September 30, 2024

Women in the workforce has been a common topic over the last decade or so. In radio, however, the conversation has been more sporadic. Our new AQ6 study features new data about how women in the air studio are getting along. And now, a new McKinsey report – “Women in the Workplace” – sheds light on the overall outlook for women on the job. In radio, our numbers indicate we’ve got a long way to go. To get a sense for what’s in front of us as an industry, just click “READ MORE.”

Meta Makes a Mega Push

By Fred Jacobs | September 27, 2024

This week was Meta’s Connect 202, where the owner of Facebook, Instagram, Messenger, WhatsApp, and Threads hosted a show-and-tell with the tech press. What makes Meta so important in the AI conversation is the company’s reach and its strategy. Meta’s reach of over 3 billion users worldwide across five of the world’s most-used communications platforms means…

Nielsen To Radio: The Clock Will Reset To Three Minutes

By Fred Jacobs | September 27, 2024

A big change may be coming to how Nielsen’s PPM system will measure radio listening, impacting the entire industry. Today’s blog post breaks it down – the winners, the losers, and what this may mean moving forward. Buckle up, because this one’s a true game-changer.