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We’re living in an era where it’s become fashionable to “double-down” on whatever wrong-headed strategy we’ve chosen for our radio stations or our companies. The very act of fessing up and admitting we screwed up is a rarity. Back in 2022 when this post first published, we were witnessing one of those rare moments when responsible executives were actually steping up to the mic and taking the heat. Of course that didn’t last, but it was the thrust of this post. And I’m coming clean. Here are three things I clearly got wrong. Hit READ MORE for the reveal.
On the eve of Morning Show Boot Camp 36 in San Diego, I’m putting the finishing touches on my presentation of our AQ6 research study. Made up completely of commercial radio talent, more than 500 DJs, hosts, and personalities weighed in this year on a wide variety of topics. Of them all, it’s their opinions about where AI is headed that stand out as most telling and insightful. Today’s blog begins to paint that all-important picture of a radio industry in flux, looking for answers about AI.
COVID was a major fork in the road for myriad businesses. But you may be surprised to learn that hip, venerable, and bold Nike is one of those brands that has profoundly suffered since the pandemic. How Nike is staging out its comeback is a great primer for all of us in radio trying to nurture, grow, and sustain our best station brands. Some teach “Learn from the best,” but I subscribe to the theory you can learn from the biggest screwups if you’re paying attention. So, slip on those Air Jordans and click on “READ MORE.”
Helping Classic Rock stations fight back against that dreaded “demographic cliff” has become one of my missions. After all, how do you keep 60 year-old music that is at least two decades or more older than the target audience sounding fresh and vital? Now, imagine what Classical-formatted stations are up against, specializing in music that’s often FOUR CENTURIES old? But innovative organizations – in and out of radio – are finding ways. And their creative, resilient solutions are something every radio station, regardless of format, should be aware of. Maestro, just click “read more.”
It has been an interesting week here at JacoBLOG world headquarters. Our Monday and Tuesday posts turned out to be a two-parter, breaking down some of the systemic problems keeping public radio stations on their heels in what has become a challenging – and in some cases, tragic – year for many legacy leaders, along…