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5 Things All Businesses Need to Know About Mobile

Why Your Business Needs a Voice Strategy

Monetizing Mobile White Paper

Multiple Ways Radio Stations Can Monetize Podcasts with a Mobile App

A Different Approach That Can Add Value To Your Mobile Strategy

By Elizabeth Hussey | February 17, 2016

This content has been archived. It may no longer be relevantBy: Bob Kernen Mobile listening has surpassed desktop in terms of total time spent with streaming media. This should come as no surprise to anyone – a device that can go anywhere provides a far superior experience for users than being wired to a desktop,…

Timing is everything: Finding the right moments for mobile marketing

By Elizabeth Hussey | February 10, 2016

By: Bob Kernen The smart, forward-thinking people at Google released some interesting statistics on the evolving ways people are using their mobile devices. They isolated four growing “behaviors” that hold tremendous opportunity for broadcasters and their mobile strategies. For quite a while now, we’ve been telling our clients to think of their apps as more…

Mobile Apps Drive Revenue

By Elizabeth Hussey | February 8, 2016

By: Bob Kernen Nearly three-quarters of adults (and way too many kids) carry smartphones. The Apple and Google app stores each have over 1 million apps. And the average human now spends four years of his life staring at a small, glowing screen. Mobile’s here to stay. So shouldn’t a mobile app be more than…

Nielsen Enables Your Mobile App

By Elizabeth Hussey | January 27, 2016

By: Bob Kernen As 2016 gets started, the opportunities for monetizing your mobile strategy continue to proliferate. One of the biggest changes for radio in the digital space in 2015: the Nielsen SDK. Nielsen has embraced new radio listening patterns by releasing software that, when added to web and mobile players measures that listening and…

Live365 Forced to Call it Quits

By Elizabeth Hussey | January 25, 2016

One of the oldest streaming radio service providers has informed its current broadcasters that it is shutting down at the end of the month.  Whether it was for hobby or for business, Live365 was home to just about anyone who wanted to start their own internet radio station. Changing royalty rules, especially the expiration of…