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5 Things All Businesses Need to Know About Mobile

Why Your Business Needs a Voice Strategy

Monetizing Mobile White Paper

Multiple Ways Radio Stations Can Monetize Podcasts with a Mobile App

3 Dos and 3 Don’ts for Your Mobile Strategy

By Elizabeth Hussey | November 18, 2014

This content has been archived. It may no longer be relevantIf your station has joined the mobile revolution, congratulations. Your brand is now part of the biggest, most transformative technology trend in the world since TV. But just because you have an app doesn’t mean the work is done. Here are some things you should…

Be Disruptive

By Elizabeth Hussey | October 11, 2014

Digital disruption. You’ve probably noticed that it’s everywhere. The Supreme Court on Wednesday decided the case of American Broadcasting Companies, Inc. v Aereo. Aereo is the new technology that for just $8/month will let you use a tiny antenna to capture and record over-the-air programming to watch on your TV, tablet or smartphone. The clever…

App Glut(tons)

By Elizabeth Hussey | September 25, 2014

The mobile trades this week are abuzz about whether or not we’re in an “app glut.” The catalyst for this is a comScore report that 65.5 percent of us didn’t download an app last month.  At first, this might seem alarming to people (like me) who make apps for a living or people for whom…

Nice Platforms!

By Elizabeth Hussey | September 25, 2014

No, I’m not talking about shoes. But the way some media companies think about new media platforms, you’d think they were living in the 70’s. Name one successful media company that is entirely focused on one platform or delivery channel.  You can’t do it. It doesn’t exist. From TV networks, to music artists, to movie…

Location, Location, Location

By Elizabeth Hussey | September 25, 2014

The mobile space, lately, is sounding a lot like the real estate business. Remember the worldwide web? Having conquered the world and made it a little smaller, digital technology is getting a lot closer to home. Having all the world’s information in your pocket is really cool, but sometimes it’s more useful to have reliable…