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This content has been archived. It may no longer be relevantBy: Bob Kernen At this late date in the digital revolution, most of us have made our decisions about the tech we like – you’re either a Mac person or a PC person, an iPhone person or an Android person. The new choice consumers are…
All the statistics say the same thing: advertisers are moving to mobile. It is the fastest growing ad medium by far, with 49% growth forecast for this year. The mobile platform is tremendously powerful, but the problem is that most mobile advertising sucks. Here are some of the reasons why and some things that can…
By: Bob Kernen Choosing someone to help you plan and execute your mobile strategy can be daunting. If you’re like most media or agency people you mostly know about mobile as a user. You may be super-smart about digital in general, but mobile is a challenging beast. So before you make a decision about the…
By: Vince Kattoula Today everything is connected, including your car. Most cars built in the last 5 years are able to sync with the driver’s cell phone and keep them connected via the infotainment system. Google’s much talked about driverless car promises to make the connected car experience even more rider-friendly. However, the definition of…
By: Bob Kernen By the end of 2015, more than 50% of all streaming listening was happening on mobile devices. We believe that this reflects the tremendous power of mobile listening. Consumers take their devices with them everywhere – more than half of us NEVER even turn them off – and they’ve grown accustomed to…