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This content has been archived. It may no longer be relevantApps have broken out of the smartphone and are making their way to other platforms. Leading the trend is the smartwatch. This is probably because more and more people are buying and using wearable technology. Here’s the proof: Swiss watch shipments declined 5 percent in…
By: Bob Kernen Mobile listening has surpassed desktop in terms of total time spent with streaming media. This should come as no surprise to anyone – a device that can go anywhere provides a far superior experience for users than being wired to a desktop, or even laptop, computer. For many stations, however, that trend…
By: Bob Kernen The smart, forward-thinking people at Google released some interesting statistics on the evolving ways people are using their mobile devices. They isolated four growing “behaviors” that hold tremendous opportunity for broadcasters and their mobile strategies. For quite a while now, we’ve been telling our clients to think of their apps as more…
By: Bob Kernen Nearly three-quarters of adults (and way too many kids) carry smartphones. The Apple and Google app stores each have over 1 million apps. And the average human now spends four years of his life staring at a small, glowing screen. Mobile’s here to stay. So shouldn’t a mobile app be more than…
By: Bob Kernen As 2016 gets started, the opportunities for monetizing your mobile strategy continue to proliferate. One of the biggest changes for radio in the digital space in 2015: the Nielsen SDK. Nielsen has embraced new radio listening patterns by releasing software that, when added to web and mobile players measures that listening and…