Resources

White Papers

5 Things All Businesses Need to Know About Mobile

Why Your Business Needs a Voice Strategy

Monetizing Mobile White Paper

Multiple Ways Radio Stations Can Monetize Podcasts with a Mobile App

Why Your Mobile Strategy Is Not Good Enough

By Elizabeth Hussey | March 31, 2016

This content has been archived. It may no longer be relevantBy: Vince Kattoula We have come to a point where in order to build solid, profitable relationships with clients, a strong mobile strategy is no longer optional, but a requirement. Most consumers now expect a useful, easy and fully customized experience when it comes to…

Is Your Digital Strategy in Place?

By Elizabeth Hussey | March 23, 2016

As digital technologies continue to transform the economy, many companies are finding themselves at the intersection of “digital” and “disruption.”  Several of these companies have had business models in place that have worked for years… until now.  As technology has grown throughout the years, so has its impact. According to an annual survey conducted by…

The Stream Is Mobile

By Elizabeth Hussey | March 21, 2016

By: Bob Kernen A new report from consumer research company Parks Associates finds that 68% of smartphone users listen to music on their phones daily. That’s right, daily. This is huge news for radio, and a real call-to-action for stations to look closely at what they’re doing with their mobile apps. What this adds up…

The Wearable Technology Bandwagon Picks Up Speed!

By Elizabeth Hussey | March 18, 2016

Fossil Group, Inc. is among the biggest watch manufacturers in the world, with annual sales of over $3 billion.  On March 15, they have become even bigger after unveiling two new smart watch products that will be added to their Android Wear lineup.  However, Fossil isn’t stopping there. The 32-year-old watch designer and manufacturer is…

5 Questions To Ask Your Client About Their Mobile Strategy

By Elizabeth Hussey | March 16, 2016

By: Bob Kernen We spend a lot of time talking to our clients about mobile. Frequently, they want to start right away talking apps. That’s great, we’re thrilled that they’re engaged and interested in this exploding media-tech space. But we always try to back them up a step or two so we can understand more…