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from Jacobs Media
It’s a question that’s been bandied about since the dawn of the streaming era: Does radio still make – or break – a new song? I’ve heard the debates, and I’ve participated in them. Earlier this year, I wrote a post that talked about that point on the exposure curve where the label (or artist)…
Another week in America, and another weather disaster, this time in the Asheville area. By now, you’ve no doubt read the heroic stories about valiant coverage from local radio stations in the market. So, why write about their exploits on this blog on this day? Because even with depleted resources and staff cutbacks, several radio operations in market #155 – public and commercial – have stepped up big time to do what only broadcast radio can do. This is radio’s “why.”
This week, Basis, the Chicago-based demand-side ad platform, released results of a survey of 140+ marketers’ opinions on the impact of AI on their work. The results mirrored those of the Marketing AI Institute’s, which was released in early August. Marketers are using AI a little now, but plan on using it a lot in the next 18-36 months. 46% of marketers in the…
If you’re a baseball fan, October is the best month of the year. But getting there – that is, making the playoffs – is the hard part. Today in a guest blog post, Paul Jacobs takes us on an improbable journey of success that very much relates to what radio people are often dealing with. It comes down to this: the organization deciding on what kind of team they want to be.
Mascots have been connected with brands for more than a century. And these days, they’re bigger and more ubiquitous then ever. In radio, mascots have long been part of the medium’s history, but in a world turbocharged by video, social media, and even street presence, these cute, furry, clever brand symbols can positively differentiate and grab attention for radio stations that want to stand out.