Resources

White Papers

5 Things All Businesses Need to Know About Mobile

Why Your Business Needs a Voice Strategy

Monetizing Mobile White Paper

Multiple Ways Radio Stations Can Monetize Podcasts with a Mobile App

Radio’s Dilemma: Trump Or Get Trumped

By Fred Jacobs | March 13, 2025

Eight years ago right now, the 45th President – Donald J. Trump – was about halfway through the first 100 days of HIS FIRST TERM. Here we are exactly eight years later, and it’s a case of “deja vu all over again.” What did the media – especially radio – learn from the chief executive where the “gold T” stands for turbulence. Welcome to this week’s #TBT.”

What About Bob?

By Fred Jacobs | March 12, 2025

It was a tough day for the radio family yesterday. We lost the best and brightest. Bob Rivers left us after a long but gallant fight with the ravages of cancer. I wrote this two-part post in 2014 when Bob left the radio studio. I’m republishing it today as a tribute to his life and all that he meant to so many of us.

Inside “3 Minutes” – An Exclusive Interview With Nielsen’s Rich Tunkel

By Fred Jacobs | March 11, 2025

Two weeks ago, I wrote a post about Nielsen’s new “3-Minute Rule” for PPM markets. It sparked a number of questions and even a misconception or two. So, I went to the source – Nielsen’s Rich Tunkel – who saw this project through after just 10 months. Rich answered all my questions – about how to measure this change without jumping to conclusions, as well as the metrics that can help any station navigate the new “3-Minute Rule.”

Black Thursday At Audacy

By Fred Jacobs | March 10, 2025

Another week in radio and another tragic round of RIFs. How can the industry make the tough calls while still maintaining a sense of empathy and class? And after years of staff reductions, when will the analyses tell us once and for all whether this painful “less is more” approach will ever work for radio? Fair warning: a tough JacoBLOG post today.

AI in All Industries

By Fred Jacobs | March 7, 2025

I had my first encounter with AI in healthcare this week. During a checkup, my physician entered the examination room with his trusty laptop (typical) and a smartphone set to record (new). Before the appointment started, he explained that the healthcare system was testing a new AI system designed to record and summarize our conversation.…