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5 Things All Businesses Need to Know About Mobile

Why Your Business Needs a Voice Strategy

Monetizing Mobile White Paper

Multiple Ways Radio Stations Can Monetize Podcasts with a Mobile App

The Wearable Technology Bandwagon Picks Up Speed!

By Elizabeth Hussey | March 18, 2016

This content has been archived. It may no longer be relevantFossil Group, Inc. is among the biggest watch manufacturers in the world, with annual sales of over $3 billion.  On March 15, they have become even bigger after unveiling two new smart watch products that will be added to their Android Wear lineup.  However, Fossil…

5 Questions To Ask Your Client About Their Mobile Strategy

By Elizabeth Hussey | March 16, 2016

By: Bob Kernen We spend a lot of time talking to our clients about mobile. Frequently, they want to start right away talking apps. That’s great, we’re thrilled that they’re engaged and interested in this exploding media-tech space. But we always try to back them up a step or two so we can understand more…

Connected Car: CarPlay & Android Auto… & INRIX?

By Elizabeth Hussey | March 11, 2016

The average American spends roughly 38,000 hours of their life driving.  So it’s no wonder that automakers are investing heavily in “connected cars.”  Initially, the focus was on manufacturer developed technology like Sync, UConnect, Cue and MyLink.  But then the big boys of tech crashed the party, and since then much of the hype around…

Being User Centric

By Elizabeth Hussey | March 9, 2016

The Apple and Google app stores are flooded with millions of apps, most of which never even reach 1,000 total downloads.  It seems many companies are building apps just to be able to say they have one.  No wonder then, that the cost to market an app today is between $1.25 and $1.50 per download.…

Connecting the Media Dots

By Elizabeth Hussey | March 2, 2016

By: Bob Kernen We talk a lot about how advertising dollars are shifting to mobile. When you look at the statistics below, you notice how growth in other media is either anemic or even negative. And while we are huge boosters of mobile (obviously!), we also spend enough time with our traditional media partners and…