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This content has been archived. It may no longer be relevantBy: Bob Kernen Double digit growth is impressive almost any time, but when something experiences double digit growth for 20 straight years that is really impressive. That is what digital advertising has done since Bill Clinton was president, and nobody knew anything about a girl…
Another Monday, another set of data confirming what most of us know intuitively – people really like their smartphones and use them for everything! According to the new “Share of Ear” research from Edison Research, and as reported by Steve Goldstein, 19% of audio consumption is on the smartphone. That means that one minute out…
By: Vince Kattoula Ginny Morris, Chairman & CEO of Hubbard Radio, said that she “worries more about connected cars than about streaming services.” After all the technological advancements radio has survived, the “connected car” may be the most challenging. For a while now, consumers have had the option to connect their smartphones to their vehicle…
By: Bob Kernen At this late date in the digital revolution, most of us have made our decisions about the tech we like – you’re either a Mac person or a PC person, an iPhone person or an Android person. The new choice consumers are now being asked to make has to do with which…
All the statistics say the same thing: advertisers are moving to mobile. It is the fastest growing ad medium by far, with 49% growth forecast for this year. The mobile platform is tremendously powerful, but the problem is that most mobile advertising sucks. Here are some of the reasons why and some things that can…