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This content has been archived. It may no longer be relevantBy: Bob Kernen We get asked all the time: “How much does an app cost?” And we always give the same answer: “As much as a car.” You see it all depends on what kind of car you want to drive. You can get a…
By: Bob Kernen Last week in this space, we gave you some suggestions on how to use your native assets – your broadcast and website – to promote the download and usage of your apps. This week, we want to talk about what you can be doing in the AppStore (and Google Play store) to…
By: Vince Kattoula The success of shows like Serial have made podcasts more popular than ever. Even Google has gotten involved in the podcasting space as they debuted a podcast directory in Google Play Music. In fact, according to Jacobs Media’s Techsurvey 12, the percentage of radio listeners who listened to a podcast within the…
By: Bob Kernen We frequently get calls from our clients concerned about downloads or the usage of their app. The calls are usually similar – “We got a lot of downloads and usage when we first launched, but we’ve hit a plateau.” I always ask the same question: How are you promoting the app? Almost…
By: Vince Kattoula With Memorial Day weekend now behind us, summer is here. It’s likely that your fitness plans from this past January have been replaced with plans to hang out on the couch. Working out can be a struggle and sticking to an exercise plan after a busy day can be even more an…