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from Jacobs Media
As users spend more time with mobile apps than ever before, brands need to connect with their audiences in the car, at home and work, and wherever else they may be.
This content has been archived. It may no longer be relevantLast week, I mentioned Matt Hartman’s suggestion that voice provides the lowest friction interface between consumers and them getting what they want. This is especially true in the car where voice commands cut back on distracted driving. Controlling the infotainment system in your car makes…
As radio ownership within the home dwindles, voice command devices like Amazon Echo provide an opportunity for stations to engage their listeners.
The addictive quality of smartphones, and other mobile devices, is something every brand must continue to tap into.
Users are spending more time with mobile apps and less time with mobile web. However, the number of apps being used regularly is dropping.