Resources

White Papers

5 Things All Businesses Need to Know About Mobile

Why Your Business Needs a Voice Strategy

Monetizing Mobile White Paper

Multiple Ways Radio Stations Can Monetize Podcasts with a Mobile App

The State Of Radio Formats 2024

By Fred Jacobs | October 15, 2024

Where is the radio business headed? What are the KPIs – key performance indicators – that are reliable and for that matter, may be revealing. In today’s blog post, I pull out some of the data I rely on that helps me better understand where the proverbial puck is headed. What do YOU use?

Does The World Need AI Podcasts?

By Fred Jacobs | October 14, 2024

Why would we be surprised to learn that one of the hot new applications of AI is the ability to create podcasts from basic input: books, research studies, movies – whatever? And that raises the question about whether we humans really want to listen to two bots discussing “War and Peace” or whether the human experience will win out in the end. That’s heady stuff for a Monday morning, but the examples I’ve included are worth the price of admission. Just click “READ MORE.”

Pink Floyd: Grabbing The Green

By Fred Jacobs | October 11, 2024

The big thing in music since the pandemic has been artists selling their incredible catalogs of hits to the highest bidder. Many of their songs will end up being licensed to film makers, TV producers, and game creators. From Dylan to Queen, it seems like everyone’s stash is for sale. The latest? Pink Floyd just sold their entire kit and kaboodle to Sony Music for $400 million. In today’s blog post, we lend our expertise to ensure Sony gets plenty of ROI from this mega-transaction.

Attention Morning Radio DJs: Troy Aikman Is A Prep Monster

By Fred Jacobs | October 10, 2024

No matter your position at the radio station – or your radio company – it’s about preparation. That’s especially the case in the air studio when it comes to producing and airing a competitive morning show, five days a week. 48 weeks a year. For inspiration, we turn to former star quarterback and now NFL analyst, Troy Aikman. He provides a great 6-pack of preparation ideas for whatever shift you work on the air. To enjoy today’s #TBT post, just click on READ MORE.

U Can Touch This

By Fred Jacobs | October 9, 2024

Everywhere you look, on virtually every gadget you own there is now a screen – often multiple screens. And yet, many consumers desire a return to the era where we controlled our machines with knobs, buttons, and physical switches. In particular, what are the automakers thinking and are we consumers getting what we want?