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Is Joy The New Black?

By Fred Jacobs | August 19, 2024

As the political season hits high gear this fall, pundits are looking for the key word(s) that sum up the vibe of the country. More and more, it is looking like “joy” fits the bill, and today’s post not only discusses its impact but illustrates how any radio station can lean into it. Just click on READ MORE to feel the joy.

What Is Radio “Made For?”

By Fred Jacobs | August 16, 2024

As the media world becomes increasingly more crowded, a legacy medium – like radio – might have to re-establish its core mission. Guest blogger, Edison Research’s Larry Rosin, has new data to shaare to help us better determine “What was radio ‘made for?'” It’s a good read.

The Threat of an AI House of Mirrors

By Fred Jacobs | August 15, 2024

One of the many things Americans fear about AI is the threat it could have in politics. In this year’s Jacobs Media Techsurvey of 30,000+ radio listeners, 83% are somewhat or largely concerned about “AI and its potential to influence the 2024 elections.”  It was one of the most universal opinions expressed in this year’s survey.…

The TV Commercial Radio Should Have Produced (But Spotify Did)

By Fred Jacobs | August 15, 2024

Radio’s legacy for being the “king of the car” has been shaken in recent years as dashboard infotainment systems now include pretty much everything. And content choices for drivers have also proflierated. For radio broadcasters, it is another tough test. And it sets up today’s #TBT post from five years ago that framed the competition for the car we are feeling today. It’s a blast from the past but also a look at the future of the car dashboard – and radio.

Morning Show Boot Camp – Paying It Forward

By Fred Jacobs | August 14, 2024

A key quality that sets Morning Show Boot Camp apart is its “pay it forward” mindset. For years now, established personalities have helped those working their way up. In good times and in tough ones, it is this aspect of Boot Camp that’s most impressive and makes talent want to come back. Here’s a look at some of this year’s attendees.