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It’s NAB week for broadcasters, the annual industry gathering in Las Vegas. And it is coinciding with economic uncertainty, highlighted by plummeting stock prices and much hand-wringing. This isn’t the first time radio’s signature conference happened concurrently with an economic meltdown. If you remember the Radio Show in Austin in 2008, this year could be déjà vu all over again. And you know what? We got through that one, too. Here’s the story.
Spotify fired a massive shot across radio’s bow this week with the launch of powerful new tools that make it ridiculously easy for small businesses to run targeted ads — not only on Spotify but also across other digital music platforms. Here’s what they rolled out: * Spotify Ad Exchange: Advertisers can now run the same creative across multiple…
The battle for dashboard primacy just got more heated. That new Quu report has a key takeaway—the “last touch/first touch challenge” in cars should generate strategic conversations in every radio company, big and small. Today’s blog post breaks it all down, and leaves you with some important action items. I hope you’ll take some time today or over the weekend to read it over and give it a think.
You know the phrase, “the more things change, the more they stay the same?” When you read today’s #TBT post from 2019, you may get that feeling. In reality, a lot has changed in the dashboard of cars as radio scrambles to remain relevant—and visible—in the next generation of cars and trucks.
What can radio broadcasters learn about strategic marketing from companies that make blue jeans and sell shoes? You might be surprised about the through-line connecting some of the best examples of serving audiences and growing brands.