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from Jacobs Media
When jācapps introduced its first mobile app for radio close to a dozen years ago, most people thought we were nuts. In late 2008 apps were a novelty. The two leading apps in the iTunes App Store were the Zippo Lighter and iFart. You can imagine the questions we got from broadcasters. At the time…
The pandemic and resulting impact in work, home, and leisure routines has also generated a surge in mobile app usage. A study just released from Airship finds an incredible surge across almost all app categories in the March-June period, when so many people found themselves at home. And while they were at home, many found…
After close to twelve years in the mobile app development business, we can tell you the majority of prospective clients have one thing in common: they’ve never bought a mobile app before. In many cases, they don’t know which questions to ask, and as a result, make a decision on a developer based on price…
What if there were no holiday shopping season in 2020? Five months ago, if we would have posed this question, you would have thought we’d lost our minds. A holiday season devoid of crowded shopping malls, families walking down Main Street window shopping, crowds gathering for Christmas tree lightings, and customers waiting in line to…
Without question, Covid-19 has impacted all aspects of our lives and B2B marketing is no exception. Historically, B2B relationships centered around in-person meetings and product demonstrations. But how do you sell products when you can’t sit in a conference room, present a PowerPoint, and shake hands on a deal? Today, companies are investing in technology…