Resources

White Papers

5 Things All Businesses Need to Know About Mobile

Why Your Business Needs a Voice Strategy

Monetizing Mobile White Paper

Multiple Ways Radio Stations Can Monetize Podcasts with a Mobile App

And Now For Something Completely Different…Welcome to CES 2025

By Fred Jacobs | September 23, 2024

In little more than 100 days from now, we will have welcomed in a new year – and we will be jetting off to Las Vegas to experience CES 2025. The Consumer Electronic Show (as this amazing event is often known as) is the table-setter for the year in tech and media ahead. COVID aside, Paul and I have made the trip every year since 2009. This year, we hope you’ll be joining us. Why do we go each year? As broadcaster extraordinaire Jerry Lee once explained to me, we “don’t want to miss the future.”

Push Button, Make Podcast

By Fred Jacobs | September 20, 2024

The leaps and bounds that AI platforms have made in the last year is breathtaking. Generative text and generative voice are crossing the “uncanny valley” and close to becoming indistinguishable from non-AI-assisted work. Take for instance a new tool from Google Labs, Notebook LM. This tool, tagged as a virtual research assistant, is designed to help students…

2 Things NPR News Stations Should Do Before The Election

By Fred Jacobs | September 20, 2024

In just 45 days, America votes (of course, vote by mail has already started), but how will your radio station fare in the heat of this historic moment? If you run a news station, especially in the pubic radio space, you’re probably walking a razor’s edge between attracting audience and repelling them. Today, JacoBLOG is here to help, with exclusive new data from our yet-to-be-released PRTS 2024 study. There are insights here for everyone in radio. Dig in.

Can Your Brand Pass The Spell Test?

By Fred Jacobs | September 19, 2024

As our world becomes overrun by millions and millions of brand names, simplicity and clarity matter. How you spell and pronounce a brand name – especially a new one – matters in a world of search engines, bots, and app stores. I’ve got examples, including a couple that are close to home.

The Value Of Staying In Your Lane

By Fred Jacobs | September 18, 2024

Everybody knows the radio business is the most competitive of them all. Except it’s not. They’re ALL competitive. And in today’s post, we take a walk down the grocery aisle to provide a great object lesson about what profitability and sustainability look like. Just watch that spill on aisle 7.