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5 Things All Businesses Need to Know About Mobile

Why Your Business Needs a Voice Strategy

Monetizing Mobile White Paper

Multiple Ways Radio Stations Can Monetize Podcasts with a Mobile App

Calling All Stans

By Fred Jacobs | April 15, 2024

When it comes to radio, there’s often a fine line between a fan…and a fanatic. But what about “stans?” Who are these hardcore fans, and how can radio stations harness their passion and enthusiasm? For inspiration on a Monday, let’s turn to one of the most accomplished rappers since the genre began. If anyone understands the “stan” mindset, Eminem sure does.

When Did Radio Stop Advertising?

By Fred Jacobs | April 12, 2024

We always hear “Radio needs to do a better job tellling its story.” But where would the creative come from and how could broadcasters pay for it – especially in this economy? OK, here’s some back of the napkin math for you.

New AI Audio Tools and Competition

By Fred Jacobs | April 11, 2024

Lots of Innovations, New Tools, and Counter-Hype What’s News: After a late-March lull, press releases and news stories for AI innovations have been fast and furious over the last week, showing that even if the PR teams took a spring vacation, the development teams didn’t. First off, Google announced the public release of the latest…

Does Your Radio Station Give Listeners “The Feels?”

By Fred Jacobs | April 11, 2024

Radio programmers are always seeking to make a true emotional connection with their audience. It’s about creating “the feels” for your listeners. But how do you accurately identify precisely what that is, and how to reflect it back to your listeners? We take on that lofty challenge in today’s #TBT blog post. You may need a little Kleenex.

Radio: A Labor Of Love

By Fred Jacobs | September 2, 2022

Welcome to Labor Day Weekend 2022 – ironically, in the middle of the Great Resignation.