No matter your position at the radio station – or your radio company – it’s about preparation. That’s especially the case in the air studio when it comes to producing and airing a competitive morning show, five days a week. 48 weeks a year. For inspiration, we turn to former star quarterback and now NFL analyst, Troy Aikman. He provides a great 6-pack of preparation ideas for whatever shift you work on the air. To enjoy today’s #TBT post, just click on READ MORE.

Everywhere you look, on virtually every gadget you own there is now a screen – often multiple screens. And yet, many consumers desire a return to the era where we controlled our machines with knobs, buttons, and physical switches. In particular, what are the automakers thinking and are we consumers getting what we want?

It’s a question that’s been bandied about since the dawn of the streaming era: Does radio still make – or break – a new song? I’ve heard the debates, and I’ve participated in them.  Earlier this year, I wrote a post that talked about that point on the exposure curve where the label (or artist)…

Another week in America, and another weather disaster, this time in the Asheville area. By now, you’ve no doubt read the heroic stories about valiant coverage from local radio stations in the market. So, why write about their exploits on this blog on this day? Because even with depleted resources and staff cutbacks, several radio operations in market #155 – public and commercial – have stepped up big time to do what only broadcast radio can do. This is radio’s “why.”

This week, Basis, the Chicago-based demand-side ad platform, released results of a survey of 140+ marketers’ opinions on the impact of AI on their work. The results mirrored those of the Marketing AI Institute’s, which was released in early August.  Marketers are using AI a little now, but plan on using it a lot in the next 18-36 months. 46% of marketers in the…