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“Americans REALLY Love Classic Rock”

By Fred Jacobs | May 6, 2024

In response to questions from two readers, the Washington Post’s data department tested the appeal of 20 different formats/genres across an extensive array of national demographic groups. And in an impressive showing, one of them took top honors in 17 of 20 categories. To learn the big winner, just click on “Read More.”

The Auto Industry To Radio: Crank It Up!

By Fred Jacobs | May 3, 2024

The “AM For Every Vehicle Act” continues to make progress in D.C., no simple task given these contentious times. But hearings earlier this week had their share of fireworks and even controversy, thanks to a “crank’ idea from the auto industry. No one said it would be easy.

Generating Content with AI

By Fred Jacobs | May 2, 2024

This week has been a rarity in the AI world, a week where there have been no major press releases, upgrades, mergers, affiliations, or PR disasters. Behind the scenes, there have been previews of upcoming things to look forward to, such as a recurring rumor about Apple both teaming with ChatGPT for upcoming iPhone releases and Microsoft releasing a…

How Are Your Ratings?

By Fred Jacobs | May 2, 2024

The loneliest job in the radio station? Hands down, it’s the PD. Everyone in the station likes to think they’re a program director – until the book comes out. And if it’s taken a tumble, the PD is likely suffering alone. Today’s #TBT post is an homage to all those radio programmers – past and present – who are cranking out multiple music logs before holiday weekends while everyone else at the station is out the door, making out those weekend schedules, and taking complaint calls from angry listeners. Hats off to the PD.

First I Look At The Purse

By Fred Jacobs | May 1, 2024

When the going gets tough, the tough find reveneue somewhere.

These days, radio’s directors of sales have to creatively divine money wherever they can – even in unconventional places.  But when you’ve got ample audience in unpopular demographics, you’d better make the best of a challenging situation. A very popular brand you all know has launched a slick media campaign unashamedlly targetting mature adults. If they’re right, there will be important lessons here for radio broadcasters.