Resources

White Papers

5 Things All Businesses Need to Know About Mobile

Why Your Business Needs a Voice Strategy

Monetizing Mobile White Paper

Multiple Ways Radio Stations Can Monetize Podcasts with a Mobile App

Is It Time Your Radio Station Did A “Cameo?”

By Fred Jacobs | January 16, 2025

The power of celebrity has never been stronger, especially on social media where it is coveted. So-called brand influencers are cashing in on the trend. But there’s no substitute for true stardom, and that’s what Cameo is all about – putting celebrities to work to record customized, personalized greetings for fun and profit. And now anybody can join Cameo in their new “X” program – a chance for your station’s own stars to shine. Or not.

Media In 2025: Believe It Or Not!

By Fred Jacobs | January 15, 2025

Recently returning home from CES, I am well aware of technology’s ability to wow us and even blow our minds. But there are a lot of seemingly ordinary media stories that are just…unbelievable…but true. Check these out.

Every Company Is A Tech Company

By Fred Jacobs | January 14, 2025

A mantra at CES each year is “Every company is a tech company.” Yes, even radio companies. But just saying it doesn’t make it so. Last week in Las Vegas, we were treated to some stellar examples, particularly by Delta Airlines whose presence this year at CES was nothing short of spectacular and attention-getting. Delta provided a textbook example of how any company or organization can make smart, strategic use of the technology to achieve their highest goals. Take notes – this is a good one.

The Changing Face Of Social Media (OR WTZ?!)

By Fred Jacobs | January 13, 2025

Remember when social media used to be fun? We’d discover long-lost classmates, post memes of our dogs, and bask in that raise or promotion. But today, social media has become heavily politicized, from an upcoming TikTok ban in the U.S. that actually may happen to new policies from Mark Zuckerberg and his social media portfolio that should raise lots of questions about priorities and values. Yes, the “landlord” is back at it again, and today’s blog post explains what’s up and includes the video that’s all you need to see.

New Year, New AI

By Fred Jacobs | January 10, 2025

I’m fresh off the plane from Las Vegas at CES, the world’s largest exposition of technology. If last year’s CES was 25% AI, this year’s was 90%. Most companies at CES have included either AI into their products, AI into their marketing literature, or both. (Cynically, the amorphous definition of AI allows this.) While our Jacobs Media…