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5 Things All Businesses Need to Know About Mobile

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Multiple Ways Radio Stations Can Monetize Podcasts with a Mobile App

A Rocky Road Ahead For AI?

By Fred Jacobs | June 3, 2024

Oh no, not another blog post about AI! Alas, it is. But today’s post takes a contrarian point of view to the irrational exuberance that has accompanied AI since ChatGPT was launched just18 months ago. Is AI overhyped and has it already peaked, slowed down by the need for billions of dollars of investment where the returns remain paltry? Has AI already become commoditized as its engines all produce pretty much the same output? And what does it all mean for radio broadcasters. Hit “READ MORE” and let’s have a conversation among us humans

Why Radio May Be SOL With SMBs

By Fred Jacobs | May 31, 2024

When I think about radio broadcasters keeping pace with new technology, I always see it through the programming lens.  

What type of content should we be creating in order to stay competitive?  And what distribution outlets should we be focusing on? But of course, there’s the all-important sales side.  And it’s another area where radio companies haven’t always kept up.  That’s the view of our digital revenue strategist and AI guy, Chris Brunt. And for today’s post, he’s got the keyboard and a post that should give radio’s revenue generators something to think about.

Beats By AI

By Fred Jacobs | May 30, 2024

It’s easy to get caught up in the crazy daily headlines of AI and miss many of the positive things that generative AI is starting to enable.  Sure, there’s Google’s crazy AI search results (see below), squabbles between OpenAI and ScarJo, and lots of deep-in-the-weeds AI security and economic worries. On the other hand, there are marketers who are using AI to write client copy in…

A PPM Lesson…From Howard Stern (And David Letterman)

By Fred Jacobs | May 30, 2024

Today’s #TBT blog post goes back nine years to May 2015.  But it might feel even longer ago than that to you.   Its central characters – Howard Stern and David Letterman – have taken very different paths than what they were doing when this post originally published. Letterman was walking away from his Late Show…

Little Steven: Classic Rock “Is Going To Die”

By Fred Jacobs | May 29, 2024

In our doom-scrolling world, it’s not difficult to run across headlines warning about the impending death of SOMETHING. And that happened when one of the most outspoken rockers came out with one of those earth-shattering predictions about the demise of a beloved music genre that’s enjoyed unprecedented success the last few decades. But rather than panic, let’s take a deep breath, collect ourselves, and click “READ MORE” below. Because everything is gonna be alright.