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5 Things All Businesses Need to Know About Mobile

Why Your Business Needs a Voice Strategy

Monetizing Mobile White Paper

Multiple Ways Radio Stations Can Monetize Podcasts with a Mobile App

U Can Touch This

By Fred Jacobs | October 9, 2024

Everywhere you look, on virtually every gadget you own there is now a screen – often multiple screens. And yet, many consumers desire a return to the era where we controlled our machines with knobs, buttons, and physical switches. In particular, what are the automakers thinking and are we consumers getting what we want?

“Hear The New Music First On The Q(VC)!”

By Fred Jacobs | October 8, 2024

It’s a question that’s been bandied about since the dawn of the streaming era: Does radio still make – or break – a new song? I’ve heard the debates, and I’ve participated in them.  Earlier this year, I wrote a post that talked about that point on the exposure curve where the label (or artist)…

“This Is Our ‘Why'”

By Fred Jacobs | October 7, 2024

Another week in America, and another weather disaster, this time in the Asheville area. By now, you’ve no doubt read the heroic stories about valiant coverage from local radio stations in the market. So, why write about their exploits on this blog on this day? Because even with depleted resources and staff cutbacks, several radio operations in market #155 – public and commercial – have stepped up big time to do what only broadcast radio can do. This is radio’s “why.”

Marketers Are All In on AI

By Fred Jacobs | October 4, 2024

This week, Basis, the Chicago-based demand-side ad platform, released results of a survey of 140+ marketers’ opinions on the impact of AI on their work. The results mirrored those of the Marketing AI Institute’s, which was released in early August.  Marketers are using AI a little now, but plan on using it a lot in the next 18-36 months. 46% of marketers in the…

What Kind Of Team Do You Want To Be?

By Fred Jacobs | October 4, 2024

If you’re a baseball fan, October is the best month of the year. But getting there – that is, making the playoffs – is the hard part. Today in a guest blog post, Paul Jacobs takes us on an improbable journey of success that very much relates to what radio people are often dealing with. It comes down to this: the organization deciding on what kind of team they want to be.