By now, we all know about vinyl’s comeback. Consumers are buying physical records again, and the music industry is vibratinig with the renewed sales of albums. The most innovative of the music makers are leaning into their most fanatical fans – the collectors who have to own every vinyl variant they can get their hands on.from their favorite artists. Colored vinyl, picture discs, and other innovations are changing the economics of the music game. Can radio benefit from this phenomenon? Click on “READ MORE” to check it out.

Imagine a 4 minute playoff that would pit all 32 NFL teams against each other in head-to-head combat. Well, that happened last week – but not on any football field. Instead, every NFL team competed hard on social media to produce the funniest, cleverest, and most viral video short to highlight the 2024-25 schedule. It’s a case study in creativity, celebrity, and humor. And there are great lessons here for radio stations and their personality shows. Are you ready for the “2024 NFL Schedule Debut Bake-Off?”

The restaurant business is littered with eateries that started with great promise, only to fizzle out. Kind of like radio station formats. For today’s blog, it’s a look at consumer food products and the lengths they now go to in order to stand out and grab attention – without compromising the essence of their brands. I hope that deep into my many analogies, you’ll walk away with a different way to think about the radio stations you program and market.

As research budgets continue to dwindle, broadcasters should recognize just how much free data is available. That’s what our Techsurveys have been all about over the past 20 years. And now a new research study focused on female radio consumers is out, and it’s loaded with timely and actionable insights. One of its conclusions? Radio could do a much better job with its mobile app efforts. That’s the topic of today’s blog post, along with some easy and free techniques any station can use to market its app.

What makes a legendary radio station? Is it about how many Marconi and Crystal statues it manages to snag? Is it about how much cash flowed during its lifetime? Or is it more about longevity and whether it stayed with its original format throughout its radio lifetime? That’s the topic of today’s #TBT blog post where the center of attention is a long-running radio station whose plug got pulled five years ago in 2019. You know the call letters, but can we consider this station an iconic radio brand?