In the radio industry, job insecurity has always been a way of life. But in recent years, RIFs seem more common than format changes. As personalities and hosts wring their hands over the next wave of exits, today’s #TBT post is a reminder that no one’s bigger than the radio station. After all, if it can happen on “Sesame Street”….

These days, you often hear there’s not a lot of interest in new music. And to complicate matters, there’s no central discovery tool where consumers go to find out about new releases they might have interest in. Today’s post is about one of the most talented musical artists of our time who took matters into his own hands last week. He launched his own stealth promotion for his no album. His promotion was so unconventional, it worked…like a charm.

The last few weeks have been jam-packed with “BREAKING NEWS” stories, forcing news organizations to step up their coverage and resources. But in an increasingly cluttered environment where memes may be more visible to more consumers than headlines, how can radio news stations stand out amidst the clutter? Fortunately, President Biden’s decision on Sunday provides us with a fascinating look at who did what – and why.

It’s no longer enough for media brands to provide good content. It is now about providing a great experience. And even the best brands are upping their games, including an incredible new mall experience from Netflix. For radio, it’s a reminder the bored intern and a prize wheel at local festivals and events just doesn’t cut it. How is your brand’s experience?

Last week our general manager Paul Jacobs asked everyone in our office to envision what the ideal radio station looks like in 2030 — if it’s built from the ground up. It’s a tough challenge for most of us who spend our waking lives constantly juggling daily industry news, monthly ratings, and quarterly budgets. The challenge is…