Resources

White Papers

5 Things All Businesses Need to Know About Mobile

Why Your Business Needs a Voice Strategy

Monetizing Mobile White Paper

Multiple Ways Radio Stations Can Monetize Podcasts with a Mobile App

Little Steven: Classic Rock “Is Going To Die”

By Fred Jacobs | May 29, 2024

In our doom-scrolling world, it’s not difficult to run across headlines warning about the impending death of SOMETHING. And that happened when one of the most outspoken rockers came out with one of those earth-shattering predictions about the demise of a beloved music genre that’s enjoyed unprecedented success the last few decades. But rather than panic, let’s take a deep breath, collect ourselves, and click “READ MORE” below. Because everything is gonna be alright.

Save The Bots! (Save The DJs!)

By Fred Jacobs | May 28, 2024

In what proved to be a fateful decision, a well-known corporate entity instituted personnel budget cuts that proved to be a catalyst for motivating their loyal customer base to revolt. Ultimately, the company reversed course and welcomed some of the pink-slipped workers back into the fold. But the incident raises the question of how these judgment calls are made. And BTW, did I mention those cut by the company in question were bots? Click on “READ MORE” below to get the jaw-dropping story.

Memorial Day Weekend – 2024

By Fred Jacobs | May 24, 2024

To start the holiday weekend, a brief blog post today about the Memorial Weekend holiday, anad how its meaning overshadows 3-day mattress sales, concerts,, festivals, and countdowns.

IP Intrigue and Deepfake Drama

By Fred Jacobs | May 23, 2024

Well, that was quick.  The hype over last week’s new AI demos by OpenAI and Google has already metamorphosed into fears of deepfakes and IP ownership. The claims from Scarlett Johansson’s lawyers are big tabloid fare. They claim that, at best, OpenAI mimicked her voice for their new AI assistant, and, at worst, they trained their models using her voice. Although OpenAI removed…

There Are Only 13 Facebook Status Updates

By Fred Jacobs | May 23, 2024

Today’s #TBT post takes us back eight years to 2016, a time when social media was in ful swing. In our Techsurveys, it was often the leading topic in our data decks. By that time, many broadcasters were adding social media specialists to their staffs, determined to “make money on Facebook.” Back then, we were still arguing about what to post. Come to think of it, we still are today.