The tension between traditional radio and digital departments has been palpable over the last many years. Yet, media organizations that combine modern digital assets with the broadcast megaphone called “radio” would seem to have a distinct edge over companies that only offer digital. I call it “the sum of the parts,” and it’s a reason to invoke the rarely uttered phrase, “Advantage: RADIO.” Today’s blog post focuses on how to make the intersection of radio’s Venn diagram work.

Oh no, not another blog post about AI! Alas, it is. But today’s post takes a contrarian point of view to the irrational exuberance that has accompanied AI since ChatGPT was launched just18 months ago. Is AI overhyped and has it already peaked, slowed down by the need for billions of dollars of investment where the returns remain paltry? Has AI already become commoditized as its engines all produce pretty much the same output? And what does it all mean for radio broadcasters. Hit “READ MORE” and let’s have a conversation among us humans

When I think about radio broadcasters keeping pace with new technology, I always see it through the programming lens.  

What type of content should we be creating in order to stay competitive?  And what distribution outlets should we be focusing on? But of course, there’s the all-important sales side.  And it’s another area where radio companies haven’t always kept up.  That’s the view of our digital revenue strategist and AI guy, Chris Brunt. And for today’s post, he’s got the keyboard and a post that should give radio’s revenue generators something to think about.

It’s easy to get caught up in the crazy daily headlines of AI and miss many of the positive things that generative AI is starting to enable.  Sure, there’s Google’s crazy AI search results (see below), squabbles between OpenAI and ScarJo, and lots of deep-in-the-weeds AI security and economic worries. On the other hand, there are marketers who are using AI to write client copy in…

Today’s #TBT blog post goes back nine years to May 2015.  But it might feel even longer ago than that to you.   Its central characters – Howard Stern and David Letterman – have taken very different paths than what they were doing when this post originally published. Letterman was walking away from his Late Show…