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If you’re in radio, you’re no stranger to contests. But did you know there was once a national contest to try to figure out how to monetize broadcast radio. It happened exactly 100 years ago, and you just might be surprised to learn what was the winning entry.
In part 2 of “Is Public Radio A Victim Of Its Own Org Chart?” we take a deeper dive into how “brilliant at the basics” programming and on-air marketing could help turn around a particularly challenging year.
Sometimes the organizational chart at a company says more about how it operates than the actual people who fill those job titles. In general, radio has been slow to adapt to audience and industry changes when it comes to how most stations are structured. In another year when many radio stations are facing difficult challenges, who reports to whom and who’s in charge of what can be critical factors in determining ultimate success…or failure. Just ask someone you know who’s in public radio.
One of the more amazing COVID-era trends is the growing popularity of toys and games among adults who might be just a touch age-phobic. No matter, this segment continues to expand among so-called “kidults” – those with an aversion to growing old. This trend has implications for media brands, especially those with an emphasis on entertainment – like radio.
The stories of AI adoption come from companies of all regions and markets large and small. But just because there’s a mandate to use AI doesn’t mean it’s going to be successful. This month Goldman Sachs announced that AI is overhyped and too expensive and Chevron’s CIO proclaimed he didn’t think AI would save the…