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5 Things All Businesses Need to Know About Mobile

Why Your Business Needs a Voice Strategy

Monetizing Mobile White Paper

Multiple Ways Radio Stations Can Monetize Podcasts with a Mobile App

Radio’s Last Contest?

By Fred Jacobs | July 31, 2024

If you’re in radio, you’re no stranger to contests. But did you know there was once a national contest to try to figure out how to monetize broadcast radio. It happened exactly 100 years ago, and you just might be surprised to learn what was the winning entry.

Is Public Radio A Victim Of Its Own Org Chart – Part 2

By Fred Jacobs | July 30, 2024

In part 2 of “Is Public Radio A Victim Of Its Own Org Chart?” we take a deeper dive into how “brilliant at the basics” programming and on-air marketing could help turn around a particularly challenging year.

Is Public Radio A Victim Of Its Own Org Chart?

By Fred Jacobs | July 29, 2024

Sometimes the organizational chart at a company says more about how it operates than the actual people who fill those job titles. In general, radio has been slow to adapt to audience and industry changes when it comes to how most stations are structured. In another year when many radio stations are facing difficult challenges, who reports to whom and who’s in charge of what can be critical factors in determining ultimate success…or failure. Just ask someone you know who’s in public radio.

Let The (Toys And) Games Begin!

By Fred Jacobs | July 26, 2024

One of the more amazing COVID-era trends is the growing popularity of toys and games among adults who might be just a touch age-phobic. No matter, this segment continues to expand among so-called “kidults” – those with an aversion to growing old. This trend has implications for media brands, especially those with an emphasis on entertainment – like radio.

AI Uptake to Help Programming AND Sales

By Fred Jacobs | July 25, 2024

The stories of AI adoption come from companies of all regions and markets large and small. But just because there’s a mandate to use AI doesn’t mean it’s going to be successful.  This month Goldman Sachs announced that AI is overhyped and too expensive and Chevron’s CIO proclaimed he didn’t think AI would save the…