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5 Things All Businesses Need to Know About Mobile

Why Your Business Needs a Voice Strategy

Monetizing Mobile White Paper

Multiple Ways Radio Stations Can Monetize Podcasts with a Mobile App

The Radio Experience: Keeping It Fun And Entertaining

By Fred Jacobs | June 11, 2024

Since the darkest days of COVID, consumers have been itching to get out, travel, and enjoy life with family and friends. And records are being set for leisure and recreational spending. It means there’s more competition for the entertainment buck as new, innovative and fun concepts spring up in cities and towns all over the country. In Las Vegas, it’s Sphere, but in other locales, consumers are throwing axes or playing elaborate rounds of mini-golf. In 2024, it’s all about the experience. And wouldn’t you know it, radio plays a larger role than you might think. What’s the coolest new entertainment concept you’ve experienced in the past year? I’ll be happy to show you mine. Just click READ MORE.

Is It Time For Radio Broadcasters To “Thelma & Louise” Over The Demographic Cliff?

By Fred Jacobs | June 10, 2024

Radio’s not the only traditional media platform struggling in the revenue column of those harsh spreadsheets. In fact, network television has had a financial famine for some years now, due in large part to its aging demographics. But now a philosophical shift in marketing focus is spreading throughout the TV industry. Could it provide radio “cover” to make an attempt at the same strategy?

Where’s My #!&$% Car Radio?!

By Fred Jacobs | June 7, 2024

The “AM Radio For Every Vehicle Act” continues to ricochet around the nation’s capitol. Over the past year, the idea of car companies removing AM radio from the dash – once unspeakable – has become a regular conversation in automotive and radio broadcasting circles. But across the pond, a couple of car makers have quietly omitted a radio altogether, and they hope no one notices. Thanks to an industry colleague, we’ve noticed. And if you click on READ MORE, so will you.

AI in Public Media?

By Fred Jacobs | June 6, 2024

Apple Seeds AI Next Week The Worldwide Developers Conference (WWDC) is next week, and the anticipation could not be higher.  Since last month’s major AI release from OpenAI (4o) and Google Gemini presentation, techies and portfolio managers have been speculating on what Apple will bring to the table for AI, with the company’s valuation approaching $3…

It’s No Crime To Work In Radio

By Fred Jacobs | June 6, 2024

Some radio stations feel like crime scenes. And wouldn’t you know it, True Crime has become a very popular podcast genre. And now, a former DJ has combined the best of both worlds – a whodunit suspense novel set in – where else? – a radio station. No spoiler alerts here, but you have to read today’s post to learn how this classic radio mystery turns out. (Can you stand the suspense?)