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10 Strategic Lessons From The DNC Convention For Radio

By Fred Jacobs | August 26, 2024

This has been one crazy American summer in the world of politics. As we careen into the Labor Day Weekend, the president has pulled out of the race, the former president survived an assassination attempt, and the word “weird” has become the leader in most word searches. Amidst this backdrop, both the RNC and DNC conventions are now in the rear-view mirror. Smart and savvy radio programmers and marketers may have noticed how many of the techniques we saw in Milwaukee and Chicago apply to the day-to-day marketing and positioning of radio. To help you out, I made a list.

An Acute Need for AI Training

By Fred Jacobs | August 23, 2024

Research is coming out fast and furious about workers in media-related industries actively integrating AI into their regular work routines. A University of Chicago study published recently surveyed 100,000 workers across multiple industries and job titles.  Two of the three most likely to use AI at work?  Journalists and marketers. [click for larger view] As Fred, Paul, and I…

Peeling Back The Layers Of The Radio Onion

By Fred Jacobs | August 23, 2024

No one said digital transformation would be easy or fun. And certainly not funny. But you have to retain your sense of humor, especially during trying times. And while this post starts out as serious as a heart attack, before you know it, you’ll be laughing with tears. Or maybe just tears. Hopefully, today’s TGIF post will distract from your current doldrums and stresses as you help guide your company through the tall grass of technological change. So, get out your machetes and click on READ MORE.

BJ Talks

By Fred Jacobs | August 22, 2024

Welcome to #TBT and a 10-year trip back to the past where I visited with a famous radio on-air icon. It was 2014, and I had just returned from Morning Show Boot Camp 26 in Chicago where I saw him tell the revealing and often soul-bearing story of his long, challenging, and precarious rise to the big time. Ten years later, it holds up very well.

“What Makes You Think You’re So Special?”

By Fred Jacobs | August 21, 2024

As our entertainment options proliferate, it has become incumbent on content creators to be mindful of how they can stand out in an ever-increasing crowd. The dual battles for attention and for ears are real, putting pressure on us to make our brands distinctly different – or pay the price. Today’s blog post quotes a television icon with wisdom, sarcasm, and wit to get us going. So, what makes you think you’re so special?