It’s been said that “perfect is the enemy of good.” But sometimes, there’s nothing wrong with seeking true perfection in our work, especially when it comes to the art of producing and editing video and audio. Late last month, we were treated to a great example of this when the trailer for “SNL’s” 50th anniversary music special was being promoted. Whether you’ve seen the video or not, today’s blog post gives you the story behind this amazing piece of production…that is, perfection.

Any time we discuss the “ideal lengths” of content, whether it’s videos, podcasts, or on-air breaks, we’re dealing with a lot of opinion and subjectivity. But a look at content trends over the past decade or more tells us that in general, short is good. And shorter is better. Today’s #TBT blog post walks you through how content has evolved, and what that means to how we advise our talent to create better, and more mainstream radio.

The gap between statistically driven research (quantitative) and focus groups (qualitative) has long been a point of debate among analysts who specialize in audience behavior and perceptions. And now, along comes AI and the promise it can inexpensively replace the traditional process with “synthetic respondents,” creating the research version of “digital twins.” But AI has a higher value and more reliable purpose when utilized strategically and sensibly.

In yesterday’s post, we talked about how Netflix’s “TUDUM” initiative is helping to differentiate themselves from their many video streaming competitors. Radio can use some of these same techniques. And today’s post provides prescribed action steps successful stations can employ to create their own “TUDUM Tactics.”

The world of media and entertainment continues to get more crowded and competitive, forcing brands not to just excel this quarter but differentiate themselves with smart and savvy strategies and tactics. While radio broadcasters may be feeling the heat from digital distribution, the need for emphasizing the industry’s unique differences has never been greater. Even independently owned radio stations can learn a thing or two from major media behemoths, including Netflix, a brand leader that continues to innovate and blaze new trails. In a word, TUDUM!