What a year! In 2024, rapid advancements in AI reshaped content creation, audience engagement, and operational efficiency, presenting both opportunities and challenges for broadcasters. Major AI platforms launched transformative updates: OpenAI’s GPT-4o reduced inaccuracies and became freely accessible; Google released two updates to Gemini; and Meta and X introduced new tools. These developments expanded options for…

The only things worse than bad ratings is when your audience falls over that dreaded “demographic cliff.” The last thing a radio brand needs is a listener base that has “aged out.” Meanwhile over on television, some of the biggest new hits on broadcast TV and streaming video platforms stars gray-haired AARP members. What gives?

On-demand audio and video are advertiser darlings, while traditional media struggle to maintain their marketing relevance. Today’s #TBT from five years ago was about Netflix’s latest success, “The Irishman,” a Martin Scorsese gangster film being acclaimed as a “hit” – based on download data. It turns out the vast majority of those who started watching “The Irishman” never finished it. Today’s throwback blog post takes a look at the dichotomy between on-demand and traditional media as marketing vehicles and critical successes as we enter into what promises to be a challenging new year.

The media ecosphere is ever-changing and in a constant state of flux – with one exception. The popularity of Classic Rock – as music, a radio format, and as a prime part of our pop culture – is a constant. And today’s blog post is evidence of that – three remarkable stories from the “Classic Rock Highway.” Enjoy the ride.

When you think about some of the most successful entities in entertainment history, there’s almost always been a face of the brand – a personality out in front who connects with fans. In today’s post, Jacobs Media’s Mike Stern channels one of the all-time best companies in the industry – Disney – to make the point that when they have a new princess to add to their lineup, success usually follows. So, who’s your radio brand’s princess?