Resources

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5 Things All Businesses Need to Know About Mobile

Why Your Business Needs a Voice Strategy

Monetizing Mobile White Paper

Multiple Ways Radio Stations Can Monetize Podcasts with a Mobile App

The Fix Is In (But Are We Fixing The Right Things?)

By Fred Jacobs | September 13, 2024

For publicly traded companies, there is a lot riding on CEOs to make the right calls. So when a brand loses its way and a new CEO walks in the door, she had better get it right. And that means assessing the environment and making the right moves out of the box. Whether you’re selling gourmet coffee or radio air time, the fix is in. And hopefully they’re fixing the right things.

The Power Of The Audio Signature (And Brand Partnerships)

By Fred Jacobs | September 12, 2024

Visuals may be striking and even memorable, but the awesome power of audio is an advantage that radio has over other media. Some of the smartest companies – think Intel, Netflix, and T-Mobile – use audio signatures to get into our heads – a tool that radio can strategically use to solidify its best brands. And a #TBT bonus: how radio can better use local business and community partnerships at this critical point in time.

Play The Hits…Again And Again

By Fred Jacobs | September 11, 2024

A fascinating phenomenon has gained in popularity over the last two decades: music rediscovery. These are songs that somehow are resurrected, appearing years later on the charts. Can you name the most rediscovered song of all time?

Hey Siri, Make It Seamless

By Fred Jacobs | September 10, 2024

Another year, and it’s another Apple event announcing shiny, brand new products. And yesterday was no exception. In case you missed it, Apple rolled out its long awaited AI-integrated iPhone. This 16th version of one of the most brilliant tech achievements of all time – the iPhone – has much significance to our personal and our radio lives. And to help us understand what it all means, jacapps’ Bob Kernen breaks it all down for us – seamlessly.

It’s A Brand New Day(part)

By Fred Jacobs | September 9, 2024

We continue to live with the reverberations of COVID. No, none of us practices social distancing anymore and fewer of us still wear masks. But the lasting effects of the pandemic are especially being felt in the workforce in the form of WFH and flexible hours. In radio, these issues are of prime importance because routine listenership is part of what makes stations and shows “habit-forming.” New research on commuting patterns and the most important days for car trips might just rock your world. That’s our blog topic today, an important one to start off the new workweek (at least for some of us).