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When the going gets tough, the tough find reveneue somewhere.
These days, radio’s directors of sales have to creatively divine money wherever they can – even in unconventional places. But when you’ve got ample audience in unpopular demographics, you’d better make the best of a challenging situation. A very popular brand you all know has launched a slick media campaign unashamedlly targetting mature adults. If they’re right, there will be important lessons here for radio broadcasters.
Read MoreYesterday’s industry presentation of Techsurvey 2024 seemed to be the right data at the right time. But to get a sense from YOU about what stood out, I asked webinar attendees to tell me their “one thing” takeaway from the study. The response was excellent, as you’ll read in today’s post.
Read MoreThe last several issues of this AI newsletter have covered a lot of ground from AI workflow to new AI technology to audience perceptions of AI. But none of it matters if the advertisers aren’t on board. Below is a fact-packed conversation…
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