Our Latest Industry Blogs
Welcome to Labor Day Weekend 2022 – ironically, in the middle of the Great Resignation.
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The National Association of Broadcasters (NAB) today announced the 2022 National Radio Award will be presented to research and consulting experts Fred and Paul Jacobs. The award will be presented at NAB Show New York during the Marconi Radio Awards on October 19. This marks the first time the award has been given to two people. “Radio…
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It happens all the time in radio: you/your station makes a questionable decision that angers some of your biggest fans. Recently, Delta Airlines ran into a similar situation. And they turned it around. Today’s blog post offers up 9 tips to make sure your super P1s come away from this dumpster fire with a renewed respect for your station and your brand. It’s not easy, but it can be done.
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Our client, WDIY 88.1 FM, was honored with five awards at the 2022 Pennsylvania Association of Broadcasters Excellence in Broadcasting Awards. Awards were presented for their diverse feature stories and program series, but WDIY also received the Outstanding Use of Digital Media award for the excellent use of their mobile app. About WDIY Located in…
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By: Paul Jacobs When you think about the number 13, it’s a matter of perspective. Some believe it’s an unlucky number. In the Jewish faith, 13 is when a child becomes an adult. At jacapps, 13 connotes an amazing accomplishment – on November 1st, we celebrate 13 years in business, making us one of the…
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September 15 – 16, 2021 saw the return of Digital Summit (in person!) to Detroit! This event was anticipated by many as this conference is always packed with interesting speakers and the latest marketing tactics for all walks of business. Even though this year’s show was not as heavily attended as it has been in…
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Apple released iOS 15, the newest update to its iOS operating system, on Monday, September 20. This update contains an array of advanced features that Apple says will help users “connect, focus, explore, and do even more” with their iPhones than ever before. While iOS 15 may change the way users interact with their phones…
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The average number of mobile apps used by a typical smartphone owner is around 25. Although the number of apps used on a daily basis has decreased, the average time spent on these apps is only increasing. A recent study by App Annie found the average time spent on apps a day is now 4.2…
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Choosing a developer to help you plan and execute your mobile strategy can be daunting. If you’re like most media or agency people, you mostly know about mobile as a user, but understanding mobile development is a different story. It’s important to make sure you’re choosing the right team to bring your mobile vision to…
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