Our Latest Industry Blogs
Dateline: The NAB in Las Vegas
The scene: The bar in both the Encore and Wynn (you can’t tell ’em apart) is teaming with radio’s C-suite executives, hangers-on, job seekers, and a lot of tourists wondering what the fuss is all about.
The big topic: AI, what else?
When it comes to radio, there’s often a fine line between a fan…and a fanatic. But what about “stans?” Who are these hardcore fans, and how can radio stations harness their passion and enthusiasm? For inspiration on a Monday, let’s turn to one of the most accomplished rappers since the genre began. If anyone understands the “stan” mindset, Eminem sure does.
Read More
Lots of Innovations, New Tools, and Counter-Hype What’s News: After a late-March lull, press releases and news stories for AI innovations have been fast and furious over the last week, showing that even if the PR teams took a spring vacation, the development teams didn’t. First off, Google announced the public release of the latest…
Read More
Radio programmers are always seeking to make a true emotional connection with their audience. It’s about creating “the feels” for your listeners. But how do you accurately identify precisely what that is, and how to reflect it back to your listeners? We take on that lofty challenge in today’s #TBT blog post. You may need a little Kleenex.
Read More
One of the existential quandaries in radio programming involves how long to keep spinning those songs on the playlist, whether you’re the new hip-hop station or the classic rock king. Knowing when to default to that “hold” category is an art that’s part of the programming craft. And now a marketing whiz lends his insights about ad “wear-in” to the conversation. I think you’ll find it helpful.
Read More
You’re looking at one of my favorite blues titles for a song. As bluesmen go, Robert Cray is a youngin’ at just 70 years of age. Compared to his elders – folks like Muddy Waters, B.B. King, and so many others who forged the trail, Cray is still earning his chops. But the lyrics of…
Read More
As we kick off the start of a new year, let’s take a look back to a year-end phenomenon that continues to get bigger with each passing year. “Spotify Wrapped” is now in its seventh year, and it’s a trend in and of itself. To an extent, it explains all the other platforms jumping on the bandwagon. And that raises the question: could broadcast radio participate?
Read MoreSix years ago this month, LA classic rockers mourned the loss of KSWD, The Sound, something of a rarity these days. The station was only around less than a decade – not long by radio standards – but it burned oh so brightly. And for me, The Sound was a client that was special to me. Today’s post celebrates The Sound, its great staff, and its loyal audience nine years later.
Read MoreThe radio broadcasting industry has some of the best morning and personality show coaches around. But the competition is heating up as a new coach has entered the fray. She’s hardcore, in your face, a natural ham, and knows how to bring home the bacon. Even the most jaded radio stars can learn a thing or two from her. Here’s her list of 9 tips to ensure your show gets 2024 off to a great start.
Read MoreThe media world is roiling with change as traditional new outlets fall by the wayside and even new startups struggle to find an audience. Despite the avalanche of websites and sources, “news deserts” are growing in the U.S. particularly as newspapers go under. Is this an opportunity for radio – even for stations that don’t broadcast news already? Today’s blog post has the schematic – six moves broadcasts big and small can make to create new content revenue models. Yes, it’s a bit ouf of the box, but isn’t that precisely what’s needed now?
Read More