Our Latest Industry Blogs

What’s The ONE Thing?

March 20, 2025

Today, radio PDs have unprecedented pressure. They often wear multiple hats, and most have little in the way of support staffs. Budgets are tight – or maybe nonexistent. PDs often put in long days, and may wonder when they head home, what they actually accomplished that day. So, the ideas is to focus on accomplishing just ONE thing that improves the station every day. In this #TBT post, I put together a healthy list, but I bet many of you can easily add to it. What’s the ONE thing you can do that would make your station better today?

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There’s No Place Like (At) Home

March 19, 2025

Don’t you love it when new research studies debunk our longstanding conventional wisdom? I just found a study that shows that despite our desire to get out of the house post-COVID, most Americans are spending more time at home – by themselves. For the radio broadcasting industry trying to find its footing in an unsettling new year, following the audience – the gadgets they own and the platforms they use – might be a strategic way to gain that competitive edge back. Click “READ MORE” to follow my logic.

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Radio’s Personality Dilemma

March 18, 2025

I’ve been especially vocal this year about the premium value of personalities to broadcast radio, particularly when new RIFs are announced. But now we’re seeing proof that talent trumps playlists. In fact, brand new data from our soon-to-be-released Techsurvey 2025 shows the audience is onto recent talent cuts.

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VOA RIFed

March 17, 2025

A 1,300 job radio RIF? It happened last week to Voice of America and its associated services. Of course, it’s a political story and a radio story. Most Americans tune in shows like Elvis Duran and Delilah, but more than 420 million listeners around the world cume VOA – or at least they did. Thoughts on what it all means in today’s blog post.

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Everyone’s Talking IP — Even AI Companies

March 14, 2025

Two weeks after UK musicians launched a campaign opposing a proposed British AI law—one that would allow tech companies to train AI on their content by default unless they actively opt out—concerns over creators’ rights continue to gain traction. Meanwhile, OpenAI CEO Sam Altman recently expressed outrage over the Chinese AI engine DeepSeek allegedly training…

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Under The Influence(rs)

March 14, 2025

Were radio DJs from the ’60s, ’70s, and ’80s the original “influencers?” Maybe so. But today’s social media pitchmen and pitchwomen are likely pocketing a lot more revenue than radio personalities ever made from bar nights, phone store grand openings, and live endorsements. Is “influencer marketing” a place where still-popular radio personalities can go? And what can they learn from both teenage and geriatric influencers with big followings and the ability to sell lots of stuff?

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Radio’s Dilemma: Trump Or Get Trumped

March 13, 2025

Eight years ago right now, the 45th President – Donald J. Trump – was about halfway through the first 100 days of HIS FIRST TERM. Here we are exactly eight years later, and it’s a case of “deja vu all over again.” What did the media – especially radio – learn from the chief executive where the “gold T” stands for turbulence. Welcome to this week’s #TBT.”

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What About Bob?

March 12, 2025

It was a tough day for the radio family yesterday. We lost the best and brightest. Bob Rivers left us after a long but gallant fight with the ravages of cancer. I wrote this two-part post in 2014 when Bob left the radio studio. I’m republishing it today as a tribute to his life and all that he meant to so many of us.

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Inside “3 Minutes” – An Exclusive Interview With Nielsen’s Rich Tunkel

March 11, 2025

Two weeks ago, I wrote a post about Nielsen’s new “3-Minute Rule” for PPM markets. It sparked a number of questions and even a misconception or two. So, I went to the source – Nielsen’s Rich Tunkel – who saw this project through after just 10 months. Rich answered all my questions – about how to measure this change without jumping to conclusions, as well as the metrics that can help any station navigate the new “3-Minute Rule.”

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Black Thursday At Audacy

March 10, 2025

Another week in radio and another tragic round of RIFs. How can the industry make the tough calls while still maintaining a sense of empathy and class? And after years of staff reductions, when will the analyses tell us once and for all whether this painful “less is more” approach will ever work for radio? Fair warning: a tough JacoBLOG post today.

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