Our Latest Industry Blogs

Why would we be surprised to learn that one of the hot new applications of AI is the ability to create podcasts from basic input: books, research studies, movies – whatever? And that raises the question about whether we humans really want to listen to two bots discussing “War and Peace” or whether the human experience will win out in the end. That’s heady stuff for a Monday morning, but the examples I’ve included are worth the price of admission. Just click “READ MORE.”

The big thing in music since the pandemic has been artists selling their incredible catalogs of hits to the highest bidder. Many of their songs will end up being licensed to film makers, TV producers, and game creators. From Dylan to Queen, it seems like everyone’s stash is for sale. The latest? Pink Floyd just sold their entire kit and kaboodle to Sony Music for $400 million. In today’s blog post, we lend our expertise to ensure Sony gets plenty of ROI from this mega-transaction.

No matter your position at the radio station – or your radio company – it’s about preparation. That’s especially the case in the air studio when it comes to producing and airing a competitive morning show, five days a week. 48 weeks a year. For inspiration, we turn to former star quarterback and now NFL analyst, Troy Aikman. He provides a great 6-pack of preparation ideas for whatever shift you work on the air. To enjoy today’s #TBT post, just click on READ MORE.

Everywhere you look, on virtually every gadget you own there is now a screen – often multiple screens. And yet, many consumers desire a return to the era where we controlled our machines with knobs, buttons, and physical switches. In particular, what are the automakers thinking and are we consumers getting what we want?

It’s a question that’s been bandied about since the dawn of the streaming era: Does radio still make – or break – a new song? I’ve heard the debates, and I’ve participated in them.  Earlier this year, I wrote a post that talked about that point on the exposure curve where the label (or artist)…

Another week in America, and another weather disaster, this time in the Asheville area. By now, you’ve no doubt read the heroic stories about valiant coverage from local radio stations in the market. So, why write about their exploits on this blog on this day? Because even with depleted resources and staff cutbacks, several radio operations in market #155 – public and commercial – have stepped up big time to do what only broadcast radio can do. This is radio’s “why.”

This week, Basis, the Chicago-based demand-side ad platform, released results of a survey of 140+ marketers’ opinions on the impact of AI on their work. The results mirrored those of the Marketing AI Institute’s, which was released in early August.  Marketers are using AI a little now, but plan on using it a lot in the next 18-36 months. 46% of marketers in the…

Mascots have been connected with brands for more than a century. And these days, they’re bigger and more ubiquitous then ever. In radio, mascots have long been part of the medium’s history, but in a world turbocharged by video, social media, and even street presence, these cute, furry, clever brand symbols can positively differentiate and grab attention for radio stations that want to stand out.

We often learn best by observing. And while “best practices” are always helpful, we can also pick up valuable lessons by learning what NOT to do. Today’s post breaks down the trials, tribulations, and debacles of a well-known fast quality restaurant chain that had made many familiar mistakes – the same things we see many radio companies do.