Our Latest Industry Blogs

Are you one of those people who keeps a “bucket list” of all the things you want to do before you die? According to Stanford University’s School of Medicine, 90% of us have one. And now, rock n’ roll’s biggest hype artist is launching a “bucket list” promotion where fans are being asked to pay thousands of dollars for the privilege of being his roadie for a day. Who is he and why does he matter to experiential marketing mavens? And could your radio station pull off something similar?

Last week, Google rolled out new image generation features that let users modify photos with text prompts—no more fumbling through Photoshop. This week, OpenAI followed suit, upgrading its image capabilities and making them available across all tiers of ChatGPT. You may have seen the OpenAI-generated versions of memes this week in your social feeds like…

Since the advent of smart speakers, radio broadcasters have seen an opportunity to promote these devices as ways to listen to their stations at home and at work. But now, Amazon is changing their Alexa business model and it has implications on everyone in radio. Today’s blog post has the story about the transformation of Alexa and what it may mean to your station.

As we love to say on the radio, “Welcome to the weekend.” And if I know my readership, a number of you will be enjoying an adult beverage before too long. In fact, it may be one of those cool craft beverages. And the creativity of this hot category now extends to radio, and a beer named after our favorite platform – FM radio. Remember, it’s 5 o’clock somewhere.

By now, we know the real truth – designing and creating successful digital content is hard, and the fail rate is high. But as our Techsurveys continue to show, there is one digital piece that is simpler, less expensive, and doesn’t require teams of employees: online newsletters. Today’s post shows not only why they’re already highly appealing to your audience but their extra-added bonus: first party data in the form of email addresses, a valuable asset for any radio brand. Let me walk you through it. Just click READ MORE.

Experience tells us there are fewer radio jobs here in America today than there were when we all got in the business. But what are the real numbers, and what do they say about the radio industry’s ability to survive and thrive? That’s the quest for today’s blog. And it tells some interesting stories about where we’ve been and where we may be headed – especially if you’re making your living on the air. We’re talkin’ this one up to the post.

Today, radio PDs have unprecedented pressure. They often wear multiple hats, and most have little in the way of support staffs. Budgets are tight – or maybe nonexistent. PDs often put in long days, and may wonder when they head home, what they actually accomplished that day. So, the ideas is to focus on accomplishing just ONE thing that improves the station every day. In this #TBT post, I put together a healthy list, but I bet many of you can easily add to it. What’s the ONE thing you can do that would make your station better today?

Don’t you love it when new research studies debunk our longstanding conventional wisdom? I just found a study that shows that despite our desire to get out of the house post-COVID, most Americans are spending more time at home – by themselves. For the radio broadcasting industry trying to find its footing in an unsettling new year, following the audience – the gadgets they own and the platforms they use – might be a strategic way to gain that competitive edge back. Click “READ MORE” to follow my logic.