Our Latest Industry Blogs

Spotify fired a massive shot across radio’s bow this week with the launch of powerful new tools that make it ridiculously easy for small businesses to run targeted ads — not only on Spotify but also across other digital music platforms. Here’s what they rolled out: * Spotify Ad Exchange: Advertisers can now run the same creative across multiple…

The battle for dashboard primacy just got more heated. That new Quu report has a key takeaway—the “last touch/first touch challenge” in cars should generate strategic conversations in every radio company, big and small. Today’s blog post breaks it all down, and leaves you with some important action items. I hope you’ll take some time today or over the weekend to read it over and give it a think.

You know the phrase, “the more things change, the more they stay the same?” When you read today’s #TBT post from 2019, you may get that feeling. In reality, a lot has changed in the dashboard of cars as radio scrambles to remain relevant—and visible—in the next generation of cars and trucks.

What can radio broadcasters learn about strategic marketing from companies that make blue jeans and sell shoes? You might be surprised about the through-line connecting some of the best examples of serving audiences and growing brands.

The world is a competitive place, whether you’re one of the four still standing in March Madness, trying to get your hands on one of those New York Yankee “torpedo bats,” or you’re trying to navigate your station or your company through these “tariff terrors.” Sometimes, life is just unfair. But here are some ideas about how to put it in perspective.

Are you one of those people who keeps a “bucket list” of all the things you want to do before you die? According to Stanford University’s School of Medicine, 90% of us have one. And now, rock n’ roll’s biggest hype artist is launching a “bucket list” promotion where fans are being asked to pay thousands of dollars for the privilege of being his roadie for a day. Who is he and why does he matter to experiential marketing mavens? And could your radio station pull off something similar?

Last week, Google rolled out new image generation features that let users modify photos with text prompts—no more fumbling through Photoshop. This week, OpenAI followed suit, upgrading its image capabilities and making them available across all tiers of ChatGPT. You may have seen the OpenAI-generated versions of memes this week in your social feeds like…

Since the advent of smart speakers, radio broadcasters have seen an opportunity to promote these devices as ways to listen to their stations at home and at work. But now, Amazon is changing their Alexa business model and it has implications on everyone in radio. Today’s blog post has the story about the transformation of Alexa and what it may mean to your station.

As we love to say on the radio, “Welcome to the weekend.” And if I know my readership, a number of you will be enjoying an adult beverage before too long. In fact, it may be one of those cool craft beverages. And the creativity of this hot category now extends to radio, and a beer named after our favorite platform – FM radio. Remember, it’s 5 o’clock somewhere.