Our Latest Industry Blogs

What ESPN’s New Game Plan Means To Radio

September 4, 2024

One of the world’s premier media brands, ESPN, is going through a major transformation. And the analogies to radio are spot-on. I’ve listed 8 different initiatives ESPN is undertaking that all have applications to the radio businiess. And in case you’re wondering, it’s not about money, it’s about mindset.

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Who Cares What Talent Thinks?

September 3, 2024

As we move into the last half of the year, radio broadcasters are trying to answer fundamental questions about the state of the industry. A major part of this calculus is determining the role of the personality moving forward. Our new AQ6 indicates there are key lessons here for owners/operators – IF they take the time and make the effort to learn them. Today’s blog post tells that story.

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Labor Pains

August 30, 2024

Another long Labor Day Weekend is upon us. It’s the perfect time to acknowledge and thank the lifeblood of the radio business, the creative, dedicated, and passionate people behind the mic.

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AI Candy

August 29, 2024

Let’s take a pause from our normal format. Below are ten really creative videos that posted recently across Reddit, X, and other platforms. All were created using one or more of the newest AI platforms. Hope you enjoy. Muppets Rap ala Beastie Boys Tools: ChatGPT, Suno, Midjourney, RunwayML Watch The Fast and the Furryous Tools: Midjourney, RunwayML, Luma, Leonardo,…

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What Is Driving News Fans Away From News?

August 29, 2024

Headed into an election, why do so many Americans seem overwhelmed by the news cycle, often seeking an escape from the headlines? If you think that’s a pertinent question, consider today’s blog post is actually two years old, and was written as America was heading into its 2022 mid-term election. But not that much has changed. Or has it? In our #TBT post today, some food for thought about news coverage at a pivotal point in our journalistic history.

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W.T.D.A. 2024

August 28, 2024

Technology is exciting, but at times frustrating because of the challenge involved with figuring out the best applications. There’s an art to it, and our blog has the goal of helping you navigate the digital tall grass. Hopefully, today’s post is a good example.

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How Radio Talent “Ambassadors” Facilitate Charitable Initiatives And Sponsorships

August 27, 2024

The changing role of radio air personalities is a topic that generates no shortage of opinions. While talent is wearing more hats than ever, one job duty that no ones seems to mind is raising money for worthy community causes. Today’s post highlights four radio shows going above and beyond supporting their communities, while connecting their stations with local kids, their parents, their hometown hospitals, and a host of local businesses and sponsors. You’ll read why it’s a win-win-win proposition.

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10 Strategic Lessons From The DNC Convention For Radio

August 26, 2024

This has been one crazy American summer in the world of politics. As we careen into the Labor Day Weekend, the president has pulled out of the race, the former president survived an assassination attempt, and the word “weird” has become the leader in most word searches. Amidst this backdrop, both the RNC and DNC conventions are now in the rear-view mirror. Smart and savvy radio programmers and marketers may have noticed how many of the techniques we saw in Milwaukee and Chicago apply to the day-to-day marketing and positioning of radio. To help you out, I made a list.

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An Acute Need for AI Training

August 23, 2024

Research is coming out fast and furious about workers in media-related industries actively integrating AI into their regular work routines. A University of Chicago study published recently surveyed 100,000 workers across multiple industries and job titles.  Two of the three most likely to use AI at work?  Journalists and marketers. [click for larger view] As Fred, Paul, and I…

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Peeling Back The Layers Of The Radio Onion

August 23, 2024

No one said digital transformation would be easy or fun. And certainly not funny. But you have to retain your sense of humor, especially during trying times. And while this post starts out as serious as a heart attack, before you know it, you’ll be laughing with tears. Or maybe just tears. Hopefully, today’s TGIF post will distract from your current doldrums and stresses as you help guide your company through the tall grass of technological change. So, get out your machetes and click on READ MORE.

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