Our Latest Industry Blogs

Americans have a genuine concern about identifying AI in the media they consume. In a conversation I had with a radio colleague this week, she succinctly defined the users’ quandary by explaining we want to know not only what we can trust, but also in which messages we can emotionally invest. Or, in other words, “Don’t…

How’s your station’s “FOMO factor?” Do your P1s even know what you’re doing and is your station making use of the entire marketing arsenal available to any brand, regardless of market size, RIFs, and budget? Getting a consumer’s attention and delivering a marketing message has never been more challenging. Today’s blog post will give you plenty of food for thought.

During the past decade, we have learned that social networks can “age out” just like radio formats or music. Today’s #TBT post revealed how “new research” revealed that Facebook usage among teens had hit at an all-time low. But Mark Zuckerberg lost no sleep because he owned the ultimate social media “cluster.” Today’s blog post looks at cluster strategy from a whole new angle.

Radio has never been known as a stable career, but these days, job security is an oxymoron. And it’s just radio. Employees across the spectrum are less likely to work for the same companies before moving on to the next opportunity. What does all this mean to the overall forecast for radio as in industry? Fewer say they’ll spend the rest of their careers in radio, another factor that makes the business even shakier.

In a tough 2024, radio has quietly made something of a comeback this month – its version of an “October Surprise.” And when you total up some of the amazing things that have happened on the radio airwaves this month, it’s a great reminder about how impactful the medium can still be.

It was inevitable.  Earlier this week Fred Jacobs tipped me off to a streaming radio station where all of the content is created by AI. Every song, every production element in the stream was created by an engine like Suno.AI or Udio. After listening for a while, it’s apparent that even though the content was all newly-created AI-audio, the songs and overall…

Anytime I see a legacy media brand stage a comeback, I don’t just get celebratory. Or nostalgic. Instead, I dig in to try to figure out how they did it. Once such triumph recently occurred for a magazine that was first launched in 1857 – before the Civil War. The fact it’s enjoying great success in 2024, a trying time for all media – makes it worthy of our time.

The relative health of the radio broadcasting industry is always a hot topic and a subject of much debate. But back in October of 2020, those conversations were being overshadowed by the pandemic, an event that even back then we knew would be a game changer. Four years ago, it was a different world – but not really. I think when you take a look back with me, you’ll gain some perspective about where we are now as an industry. And even better, you won’t have to social distance or wear a mask!

Watching and listening to Tom Brady try to get comfortable and learn an all new craft in the play-by-play booth is a reminder of how challenging a broadcasting career can be – even to a G.O.A.T. on the gridiron. It simply takes time to hone a new craft. As author Malcolm Gladwell prescribes, “10,000 hours of practice.” Well, look at the time!