OpenAI’s Big Week
It’s been another big week for OpenAI. The leading AI engine announced a new roadmap, which includes a different pricing structure and a simplified interface for users — not requiring them to choose which AI model they want to use for user queries.
OpenAI has become a maze of options for users. Paid users currently can choose up to seven (!) different models. That’s changing. Instead of continuing the “o” model series, ChatGPT will return to its standard 4.x naming, starting with ChatGPT 4.5, set to launch in the coming weeks.
With ChatGPT 5.0, all users will automatically access the latest models — no more choosing required. Plus, users ($20/month) will get a vaguely defined “more intelligence,” while Pro users will receive “even higher” intelligence.
This announcement followed OpenAI’s Super Bowl commercial. If you missed it, here’s your chance to watch:
Amid all the year’s best TV ads, did it catch your attention? Did it stand out? More importantly—does it help OpenAI’s brand?
Adobe Launches Beta Text-to-Video Model
Firefly is now live with a new “commercially safe” text-to-video platform here. The platform was trained exclusively on Adobe and public domain stock image and video content. Videos are short, but halfway decent. (See my example of a football player on a swing here.) Subscriptions for Firefly will start at $9.99/month for images and video. [details]
Capital One Launches AI Bot for Car Dealers
One of broadcast’s biggest verticals for advertising is also a $75 billion business for Capital One. Their new Chat Concierge is a generative AI-powered assistant designed to simplify the car-buying process by helping customers research vehicles, schedule test drives, and explore financing options, going beyond the bot on many dealers’ websites. [details]
ScarJo Calls for Regulation After Deepfakes Go Viral
Scarlett Johansson is calling for AI regulation after a deepfake video falsely showed her wearing an anti-Kanye West T-shirt. She criticized the government’s inaction, warning that AI misuse threatens both reality and societal integrity. While some legislative efforts have been made, progress remains slow, with key bills either stalled or vetoed. [details]
Originally published by Jacobs Media
