…and it won't be slowing down anytime soon.
From basic observation, it is easy to see that the use of digital media has increased in the past few years, and usage is still steadily moving upward.
According to a report by eMarketer, American adults spend more time on digital media than watching television. What has really driven digital media usage upward is the use of mobile devices, and it will continue to do so. In April, it was predicted that US adults would spend 23.0% more time on mobile devices on average than in 2013!
Social networking has also increased in mobile, and has surpassed social network usage online. As mobile will continue to grow exponentially, you will definitely want to make sure your company has a mobile strategy in place.