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Recently, Bob Kernen and Paul Jacobs spoke with Crain’s Detroit Business about investments, growth, and the mobile revolution. In great summary, we are ready to hit some goals this year! Being in the emerging mobile application sector, we topped $1 million revenue in 2017, and we expect that to double this year!!
Alright, so let’s check out what we shared with Crain’s, and how we plan to reach these goals!
We are a software company founded by former WRIF 101.1 FM Program Director Fred Jacob. He is helping companies create efficiencies through mobile applications. Jacobs started the tech firm out of a storage close in his Jacobs Media Strategies offices in Bingham Farms months after Cupertino, Calif.-based Apple Inc. launched its App Store in 2008.
We started out with four employees building apps for radio clients including WRIF, WDET 101.9 FM, Michigan Radio and WMGC 105.1 FM to stream radio content to listeners.
“Smartphones have been the transformative device of our lifetime. It creates an unbelievable way to connect businesses to their customers, such as through push notifications,” COO Bob Kernen said. “The average person has about 30 apps on their phone. Once a company can get an app on a customer’s phone, it can become the best marketing tool for them.”
Realizing that other businesses and organizations could benefit from the mobile industry that has now reached nearly every corner of society, we began diversifying our client base in 2013.
Our company picked up a private investor in 2016 to help grow its staff to nine and moved into a new headquarters across the street from the old Jacobs Media at 30300 Telegraph Road, Bingham Farms. jācapps has a six-year lease with Bloomfield Hills-based JFK Investments Co. LLC.
Our workforce grew to 22 in 2017, warranting a $70,000 investment to tear down a wall and nearly double the space to 7,500 square feet this past March.
“We saw the opportunity to become a full-fledged mobile software provider,” Paul Jacobs, Fred’s brother, said. Paul, who also worked for WRIF as a salesman, is now president of the software company. “We broadened out our skill set and found growth in construction, health care, wellness and other businesses that realized that they needed a mobile strategy.”
Since then our company has taken on clients in Partha Nandi, M.D., of the medical TV show “Ask Dr. Nandi,” and Ireland-based building material supplier CRH plc, including two of its subsidiaries in Canton Township-based Cadillac Asphalt LLC and Monroe-based Stoneco of Michigan. Cadillac Asphalt has contracts to rebuild some of the crumbling roads in metro Detroit, including the 696 freeway.
“In the case of Stoneco and Cadillac, what’s important is communication to their customers and employees” for process efficiency, Paul Jacobs said. “Our clients at Stoneco told us if we can get the message out to contractors, they could come pick up more loads and that makes all the world to their business. These are tools that are all about creating efficiencies for the people on the move.”
Because software is constantly changing, Jacobs said the firm is continually investing to keep up with the times as operating systems are constantly changing and new technologies emerge. One of those investments include building an analytics department to allow customers to better utilize their apps.
We are also working with Dearborn-based Ford Motor Co. to build programs for mobility and focusing on other products including smart TVs and smart watches, Jacobs said.
Last year, we saw 30 percent growth, topping $1 million in revenue, Jacobs said. He expects to double revenue this year as the company capitalizes on investments made over the past two years.
Lastly, we would love to thank Crain’s Detroit Business for the support! Click here to read more about how we plan to double our growth this year!
If you are interest in us, the apps we’ve built, or a product of your own, contact us at sales@jacapps.com or (248) 353-9030
Originally published by Jacobs Media
