LMIC is a company that sells insurance and continuing education products to attorneys nationwide. They were looking for an easy way for their clients to get information and certifications they need in continuing education and believed that mobile was the best way to achieve that.
LMIC wanted to get text and video content to their clients in the easiest to use way and certify that those clients received that content and information. As well as, verifying that the information was understood in order to provide certification.
jācapps created an app that allowed the user to log in and see the content that they needed to review in order to get their continuing education credits and other certifications.
Users can easily log in, watch a video or read a PDF, and then take a short quiz. All of this engagement is recorded and credited to user toward their continuing education requirements. This app is unique in that it puts content that usually has to be consumed in front of a desktop environment and puts it in a place where users can easily get to it and use it in the place and time that best suits their busy schedules.
For LMIC, it provides a competitive differentiator and a way to have a closer relationship with their clients by providing may more touchpoints with that client.
LMIC clients are logging in and accessing this important content in the mobile realm. They are also more aware of LMIC and the services they provide, creating greater retention.