LMIC is a company selling insurance and continuing education products to attorneys nationwide. They were in need of an easy way for clients to get the information and certifications they need in continuing education and believed mobile was the best way to achieve this.
LMIC wanted to get text and video content to their clients in the easiest to use way and certify that those clients received the necessary content and information. In addition, the company wanted to verify the information was understood in order to provide certification.
jācapps created an app that allowed the user to log in and see the content they needed to review in order to get their continuing education credits and other certifications.
Users can easily log in, watch a video or read a PDF, and then take a short quiz. All of this engagement is recorded and credited towards the user's continuing education requirements. This app is unique in that it takes content that is typically consumed in front of a desktop environment and puts it in a place easily accessed by users during a time that best suits their busy schedules.
For LMIC, it provides a competitive differentiator and a way to have a closer relationship with their clients by providing many more touchpoints with them.
LMIC clients are logging in and accessing this important content in the mobile realm. They are also more aware of LMIC and the services they provide, creating greater retention.