The morning radio show Bob & Tom is syndicated to about 100 stations across the country. To help their fans get more of their favorite show, they decided to provide a full-service mobile application that can bring all of their content to their fans in an easy-to-use interface.
For a syndicated morning radio show, balancing the needs of the brand with those of the affiliate stations was critical. Delivering premium content and growing that revenue stream was just as important.
A mobile app that connected listeners to their local affiliate stream using device geo-location was the answer. Full ecommerce integration drives new premium subscriptions.
An app that puts affiliate needs front and center, while preserving the integrity of the Bob & Tom brand as made the app a growing profit center.